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Social Media Tools Maintain Company Presence
Social media technologies are quickly emerging as powerful marketing tools in the Meetings and Tradeshow Industry. As the meetings community looks forward, it is easy to see the steady evolution and growth of social networking by use of tools such as Facebook, Ning, LinkedIn, Twitter, Flickr and SlideShare. A social media-reliant generation of professionals is breaking industry barriers by utilizing social technologies to build professional and personal relationships. Understanding the benefit of these tools to promote company presence and brand identity can help place businesses ahead of the industry curve.
Industry leader RD Whitney, CEO of Caroo Media U.S., discusses the use of social media networking tools to further the visibility of Onrec.com, the foremost online information resource for Human Resource professionals and recruiters. Onrec.com recently launched a networking group through LinkedIn. Whitney explains the incentive for members who join the Onrec group: "People want to grow their social media networks, essentially their contact lists. People think that by growing their network more opportunities will become visible. We started it. We primed the pump and now it runs by itself." The only initial advertising for the LinkedIn network was a banner ad at Onrec.com, stating the group's purpose: "For people who want to network around the topic of online global recruiting." Within a few short months OnRec group membership is now close to 2000, with approximately 20 or 30 new members joining every day.
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Hanley Wood, LLC Signs Multi-Year, Multi-Event Contract with Experient
Twinsburg, OH – Premier media company, Hanley Wood, LLC, and America's event services leader, Experient, have signed a 5-year registration and lead retrieval services agreement covering 12 annual Hanley Wood events including World of Concrete, Surfaces, and International Pool, Spa and Patio Expo. The new contract runs from June 2008 through June 2012.
"This agreement is a huge win for Experient," says Brad Weaber, Experient chief customer officer. "Hanley Wood demands execution excellence at their events and we strive to deliver experiences that exceed their standards. The length of this contract demonstrates the success of our efforts."
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Cleveland Med Mart Plan Hits Another Bump
Despite cost estimates that surprised local politicians, plans for a new convention center and medical merchandise mart are still on in Cleveland.
Last month, a committee formed at the request of the Cuyahoga County Board of Commissioners to investigate potential sites for the facility reported that the cost of either of two options will be more than the $400 million the county expected to raise with a quarter-cent sales tax increase.
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