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What to Do When Your Trade Show Exhibit Booth is 1 Foot Under Water
A Case Study of How the Show Went On
March 17, 2008 was the date disaster struck.
At 7:30am on that terrible Monday, the first Professional Exhibits & Graphics (PE&G) employee to arrive on the scene saw that their entire parking lot was flooded. When he opened the company back door, a flood of water and debris came rushing out at him.
What the employee saw next was a total surprise: a foot and a half of water wall to wall throughout the 31,000 square foot building in PE&G’s Sunnyvale, California headquarters. Everything was damaged due to a main sprinkler pipe giving way after 40 years, shooting up to 2,000 – 3,000 gallons of water a minute.
Click here to read what the PE&G team did.
Trade Show Exhibitors Embrace Online Video
Trade Show News Television (www.tradeshownews.tv) provides news-style streaming video reports that promote exhibitor products long after the show has ended.
At a recent trade show for broadcast television equipment manufacturers, Matrox Video Products Group, a technology and market leader in the field of high and standard definition (HD and SD) digital video hardware and software decided to turn the cameras on themselves, with the help of Trade Show News Television (www.tradeshownews.tv).
“We used Trade Show News Television to introduce Matrox MXO2, an innovative new video input and output device for the Mac, at the recent National Association of Broadcasters convention in Las Vegas,” said Janet Matey Marketing Communications Director. “The Trade Show News clip has proven to be a very cost-effective way to get our message out to a wider audience and to maintain the excitement and buzz we generated at the show. I’d like to make this an integral part of every new product launch we do.”
Click here to read more.
IAEE Completes “BE THERE” Advertisement Campaign
The International Association of Exhibitions and Events (IAEE) completed its BE THERE promotional campaign which emphasizes the advantages of conducting business at exhibitions and events. "The point made in each ad is straightforward and undeniable," comments IAEE President Steven Hacker, CAE. "Although the message is serious business, the subtle humor and colorful artwork makes each ad an excellent attention-grabber in any marketing piece or show guide. The illustrations seem to resonate particularly well with younger audiences based upon the results of our research. These ads could be used many different ways."
Click here to read more about BE THERE and to view the ad files.
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
Event Organizers seeking more ideas on best practices for their events can access tsnn's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Don Browne, tsnn.com online editor, at dbrowne@tarsus-inc.com.
For advertising and sponsorship opportunities on TSNN, please contact Seng Weiland (sweiland@tsnn.com, 262-754-6920) or John Rice (jrice@tsnn.com, 617-201-7088).
Featured Suppliers
- Cactus Mailing Company
- 16121 N 78th Street, Suite 103
Scottsdale, AZ 85260
480-443-1442
- Capital Exhibits
- 7361-M Lockport Place
Lorton, VA 22079
703-339-9494
- Exhibit Surveys, Inc.
- 7 Henrickson Ave
Red Bank, NJ 07701
512-635-7477
- ListOrbit
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- Professional Exhibits & Graphics
- 1188 Bordeaux Drive
Sunnyvale, CA 94089
408-734-3600
- Red Exhibits
- 18001 Sky Park Circle, Suite J
Irvine, CA 92614
949-679-3801
- Trade Show News Television
- 55 Northern Boulevard, Suite # 408
Great Neck, NY 11021
516-829-0406
Featured Events
- NAHC 27th Annual Mtg. & Home Care & Hospice Expo
- Show Type: Trade Show with Conference
Broward County Convention Center, Ft. Lauderdale
October 11, 2008 – October 15, 2008
- International Anti-Aging Show - Toronto
- Show Type: Public Show
International Centre, Mississauga, Ontario
October 17-19, 2008
- 16th Annual World Congress on Anti-Aging & Regenerative Medicine
- Show Type: Tradeshow with Conference
Venetian Hotel, Las Vegas
December 11-14, 2008
- NAHC 4th Annual Private Duty Home Care Leadership Summit & Exposition
- Show Type: Trade Show with Conference
Pointe Hilton Tapatio Cliffs Resort, Phoenix
January 18, 2009 – January 20, 2009
- NAHC March on Washington & Law Symposium & Exposition
- Show Type: Trade Show with Conference
Omni Shoreham Hotel, Washington DC
March 22, 2009 – March 25, 2009
- American Payroll Association's 27th Annual Congress
- Show Type: Trade Show with Conference
Long Beach Convention Center
May 19-23, 2009
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