See you at Expo Expo next week!
TSNN will be exhibiting at the IAEE Expo Expo show next Wednesday, December 10th, 2008. We'll be at booth 1411 so please stop by and learn about how we can help promote you better within the industry!
Maximizing the Value of Trade Shows
Despite the challenging economy and the rising cost of travel, many companies still recognize the great value of exhibiting and attending trade shows. In the December issue of Smart Meetings, industry experts recommend the following tactics to help make the experience more valuable, profitable and worth the time and expense.
Click here to read more tips for exhibitors and attendees.
Establish Yourself as an Expert
No matter what kind of business you're in, you are an expert in something. One powerful way to grow your business is to become known for what you do best. Because experts are the go-to people for services and products, establishing yourself as an expert gives you an edge over the competition, generates interest from prospects and builds loyalty with clients.
Click here for 26 strategies to elevate your expert status.
Methods to maintain job security in insecure times
Unfortunately for many, 2008 has not been a banner year. Quite a few industries have experienced heavy layoffs and downsizing. As every prospectus says, evidence of past success is no guarantee for future success or performance. So what do we do?
First and foremost, check the vital signs of your company. Business runs in cycles and various industries tend to trend together. Currently many financial service providers, real estate, and construction oriented companies are fighting to stay ahead of the curve. No matter how excellent you may be as an employee, if your company is cutting staff your comfort zone will shrink. One way to protect yourself is to make yourself as invaluable to your company as possible. Do not wait for opportunity to knock. Research what and how your competitors are doing. You can be a hero either by increasing revenues and profits, or through cutting costs and increasing efficiencies in tough times. If you do either, you will show your employers that you are committed to improving the corporate bottom line. Make certain that your employer knows your efforts are showing positive results as "name recognition" with your superiors can help you to weather any cutbacks at your organization.
Be alert to the vitality of both your industry and your company. Layoffs tend to occur within industries, rather than only at specific companies. Be proactive. As many job openings are never advertised (although why a hiring official would try to hire without posting on the Meetingjobs job board is beyond me), continual networking with friends and colleagues in your field may allow you a head start as opportunities present themselves.
Consider transitioning your skills to a new industry or sector of your present industry. Being adaptable can certainly pay dividends. If you are technically oriented you may be able to transfer your tech savvy from industry to another. If you are a meeting planner you may be able to move from the corporate world to the association/non-profit sphere. Or vice versa. New procedures and methods will have to be learned, but the more adaptable and fluid you are will only increase your chances of success in your present position as well as helping to make any transition as smooth and short-lived as possible.
About the Author
Jim De Kornfeld was a 22 year veteran in the hospitality industry prior to joining HelmsBriscoe eight years ago. Jim currently works with a select base of clients assisting them with their site selection and hotel contract negotiation needs. He also writes articles periodically regarding sound hiring and job search practices for Meetingjobs.com, the premier job board for the meeting and exposition industries. Meetingjobs.com is a partner of TSNN.
Jim may be reached at 615-221-8736 or jdekornfeld@helmsbriscoe.com. To view or post open positions in the meetings and trade show industries, please click here.
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
What’s New on TSNN?
MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry’s most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7000-9000 hits per day from qualified meeting planners seeking open positions.
Click here to Post Your Job!
Click here to Browse Job Board!
Search4Vendor
Search for Premiums - Receive free promotional items quotes from multiple vendors
Search for Displays – Receive free trade show displays quotes from multiple dealers
Event Organizers seeking more ideas on best practices for their events can access tsnn's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Don Browne, tsnn.com online editor, at dbrowne@tarsus-inc.com.
For advertising and sponsorship opportunities on TSNN, please contact Seng Weiland (sweiland@tsnn.com, 262-754-6920) or John Rice (jrice@tsnn.com, 617-201-7088).
Featured Suppliers
- Cactus Mailing Company
- 16121 N 78th Street, Suite 103
Scottsdale, AZ 85260
480-443-1442
- Capital Exhibits
- 7361-M Lockport Place
Lorton, VA 22079
703-339-9494
- Exhibit Surveys, Inc.
- 7 Henrickson Ave
Red Bank, NJ 07701
512-635-7477
- ListOrbit
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- Professional Exhibits & Graphics
- 1188 Bordeaux Drive
Sunnyvale, CA 94089
408-734-3600
- Promian
- PO Box 40541
Glen Oaks, NY 11004
718-535-7328
- SVM Gift Cards
- 999 E Touhy Ave, Suite 250
Des Plaines, IL 60018
847-553-9100
- Trade Show News Television
- 55 Northern Boulevard, Suite # 408
Great Neck, NY 11021
516-829-0406
Featured Events
- 16th Annual World Congress on Anti-Aging & Regenerative Medicine
- Show Type: Tradeshow with Conference
Venetian Hotel, Las Vegas
December 11-14, 2008
- NAHC 4th Annual Private Duty Home Care Leadership Summit & Exposition
- Show Type: Trade Show with Conference
Pointe Hilton Tapatio Cliffs Resort, Phoenix
January 18-20, 2009
- 3rd Annual: The New You Expo
- Show Type: Public Show
Fort Worth Convention Center
March 14-15, 2009
- NAHC March on Washington & Law Symposium & Exposition
- Show Type: Trade Show with Conference
Omni Shoreham Hotel, Washington DC
March 22-25, 2009
- American Payroll Association's 27th Annual Congress
- Show Type: Trade Show with Conference
Long Beach Convention Center
May 19-23, 2009
- The 20th Annual VISIONS: The Women's Expo
- Show Type: Public Show
Dallas Market Hall
August 28-30, 2009
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