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News
7 Tips for Exhibitors
Starr Tincup, a marketing firm whose mission is "to innovate marketing in the human capital solutions market segment," wants you to know the top seven things to ask yourself when preparing to exhibit at trade shows.
- What's your show objective? (Pre-Show activity)
First things first: why are you going?
Identify quantifiable show objectives that support your overall marketing plan and are aligned with your company goals. Remember, goals express a general direction (think world peace). Objectives are specific, measurable, do-able and prove-able. An example would be to meet 80 new prospects who are actively evaluating their (insert your product or service here), set up 40 follow-up meetings, which will lead to 20 proposals and 5 sales.
Click here for more exhibiting tips.
Top Five Mistakes Leaders Make in These Troubled Times
By Eileen McDargh
Eileen McDargh, a business consultant and leadership expert, offers alternative action to the top five mistakes leaders make during difficult times.
- Mistake #1: Become reactive and reactionary.
There is truth in the old saying "Respond in haste. Regret in sorrow." This is also known as the "ready, fire, aim" approach of leadership. When leaders fail to gather the information and critically assess the long-term impact of decisions, severe errors are made. Consider the Big Three auto executives who knee-jerked their way on private planes to ask for a handout without ever having a plan. Now that's a bonehead mistake.
Click here to read more.
Chex Finer Foods Trade Show Gets Cooking in March
ATTLEBORO, MA—Chex Finer Foods, a specialty and natural food distributor, will hold its 18th annual trade show March 18-19 at Twin River Casino in Lincoln, RI. This is the second year the company is holding the show at Twin River Casino.
Click here for more Gourmet trade show news.
Celebrating a Century of Success
The George Fern Company is celebrating a century of success as exhibition service contractors and is asking for the opportunity to add you to their long list of loyal clients (if you're not already among them). Here are five of the many reasons they merit your consideration.
- They've been doing this for 100 years.
- They service more than 1,000 events in 100 cities across all of North America annually.
- Tradeshow Week consistently ranks them among the top service contractors in America.
- Competence, responsiveness and attention to detail are the cornerstones of their nationwide reputation.
- Their customers have voted them a 98% confidence rating and granted them an average tenure of 14 years.
Click here to learn more.
TSNN in the News
ExPrT Interview: Seng Weiland of TSNN
Click here for more trade show news and social media marketing tips from premier exhibit professionals.
What's New on TSNN?
MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7000-9000 hits per day from qualified meeting planners seeking open positions.
Click here to Post Your Job!
Click here to Browse Job Board!
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
Event Organizers seeking more ideas on best practices for their events can access tsnn's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Don Browne, tsnn.com online editor, at dbrowne@tarsus.com.
For advertising and sponsorship opportunities on TSNN, please contact Seng Weiland (sweiland@tsnn.com, 262-754-6920) or John Rice (jrice@tsnn.com, 617-201-7088).
Featured Suppliers
- 4AllPromos
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- Exhibit Surveys, Inc.
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- ListOrbit
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- SVM Gift Cards
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Featured Events
- Search Engine Strategies London Conference & Expo
- Show Type: Trade Show with Conference
Business Design Center, London
February 17, 2009 – February 20, 2009
- 3rd Annual: The New You Expo
- Show Type: Public Show
Fort Worth Convention Center
March 14, 2009 - March 15, 2009
- NAHC March on Washington & Law Symposium & Exposition
- Show Type: Trade Show with Conference
Omni Shoreham Hotel, Washington DC
March 22, 2009 – March 25, 2009
- Search Engine Strategies New York Conference & Expo
- Show Type: Trade Show with Conference
Hilton New York and Towers
March 23, 2009 – March 26, 2009
- 17th Annual World Congress on Anti-Aging Medicine
- Show Type: Trade Show with Conference
Gaylord Palms Resort & Convention Center, Orlando
April 23, 2009 – April 25, 2009
- American Payroll Association's 27th Annual Congress
- Show Type: Trade Show with Conference
Long Beach Convention Center
May 19, 2009 – May 23, 2009
- The 20th Annual VISIONS: The Women's Expo
- Show Type: Public Show
Dallas Market Hall
August 28, 2009 - August 30, 2009
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