TSNN Feedback Promotion, Month Four – "Vendor & Event Feedback"
Win a $100 Visa Gift Card, Just by Providing Us with Feedback
Have you inquired about products/services from any of the vendors advertised or listed on TSNN from the past year or have you attended events? If so, we want to hear from you. Please send your responses to sales@tsnn.com by June 9, 2009. One lucky winner will be randomly selected to receive a $100 Visa gift card, as sponsored by SVM.
About Promotion Sponsor: SVM has been a leader in the gift card industry since 1997. SVM represents all of the major gasoline brand gift cards along with over 150 of the most popular retail, restaurant, hotel and universal gift cards. The ease of transporting and distribution make gift cards ideal for booth and event prizes.
To find out more or to order, visit us at www.svmcards.com or call 1-800-972-7481.
Rules of Eligibility: Winners will be chosen randomly on a monthly basis for the next six months. Current and former employees/contractors of TSNN and the Tarsus Group plc are ineligible.
Announcing last month's winner of a $100 Visa gift card:
Phillip A. LoFaso
Marketing Consulting Services
New York, New York
What's New on TSNN?
TSNN Proudly Introduces its First Complimentary Webinar... Register Now: Space Is Still Available!
When? Wednesday, June 17, 2009 at 1:00 P.M. EDT / 12 Noon CDT / 10:00 A.M. PDT
By? Industry Consultant: Susan Friedmann, "The Tradeshow Coach"
Cost? Complimentary
How? Register Here: www.attendeeinteractive.com/tsnnwebinar
Subject?
How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Success (That Work)
Do you know that cutting back on exhibit marketing in a tough economy can cripple your business? To survive a tough economy you want the best tools to boost exposure without increasing dollars spent.
In this fast-moving, high-content webinar, you’ll discover how to take your exhibit marketing program to a brand new level of expertise.
Click Here to register today:
www.attendeeinteractive.com/tsnnwebinar
TSNN LinkedIn Group
Join TSNN's LinkedIn Group today to network and stay informed with 1,110+ trade show industry professionals. It's free and viral! Join the helpful and informative discussions.
News
TSNN Feedback from Members
"I love the site. I tell business associates about it. The last show I went to from the site was the PGA show in Orlando, Florida at the end of January and it was a big success for us."
Terry Arke
“TSNN is the go-to source for anything and everything related to tradeshows and conferences. I’ve been using TSNN.com for years as it’s a fantastic resource for scouting potential speaking opportunities for clients. The prompt response after contacting several shows recently (ANA 2009 Annual Conference Masters of Marketing, Search Engine Strategies Conference 2009 and the Internal Branding Conference) has been great. Thanks for keeping your service top drawer, and more importantly, free.”
Sarah Avery, Director of Public Relations
TM, R&D-Plastics Technology/TAMA Plastic Industry
TSNN Editor Recommendation
Free Informative Guideline for Exhibiting Internationally
As an ever-increasing number of companies expand their brands worldwide, exhibiting at international trade fairs continues to grow in importance.
Although exhibiting at international events can be rewarding it can also be a very challenging and costly experience.
As a TSNN subscriber we would like to offer you a free guide loaded with tips and culture created by CEP International Inc. - a leader in exhibit stand building in 55 countries to help you meet this challenge and maximize your international exhibiting ROI.
E-mail us and we will send it to you immediately.
Top Ten Wholesale
TopTenWholesale is a vertical search engine that connects buyers of general merchandise wholesale products to manufacturers, importers, distributors, auctioneers, independent retailers, flea marketers, drop shippers and any reseller of new and closeouts merchandise.
The #1 goal of TopTenWholesale is to be the information super highway of the general merchandise wholesale trade.
For more information on TSNN’s newest partner click here.
Best Practices
Tips on: Planning a Trade Show
Looking to avoid panic, budgets exceeded, opportunities lost and a promise to do it better next year? Utilize this handy checklist prior to your next event.
Learn More
Taking Control of a Trade Show - Making the Most of It - Part 1
With any tradeshow, it is important to prepare before attending. Using LinkedIn and Facebook can help build connections before the show.
Remember the traditional methods such as having a business card are important during the show.
Learn More
How to Work a Trade Show
Several methods are important while working a Trade Show: Getting the business card, printing collateral, telling people what you do, being knowledgeable and approachable...
Learn More
What’s the Real Cost? Determining Your Exhibit and Trade Show Budget
By Mel White
Creating a budget with exhibit costs, onsite expenses, and show services allows you to figure out an accurate ROI. It is important to remember that marketing expenses are different from exhibit marketing expenses.
Learn More
Cold Calling for Sales: Generate Customer Leads by Phone
By Patricia Faulhaber
Cold calling allows for more leads with proper planning and preparation. Setting goals, doing proper planning and researching the companies and prospects you are interested in are well worth it.
Learn More
Industry Updates
CEP International Collaborates With Leading Design Firms on Award-Winning Exhibit
See how one of the largest healthcare IT companies embarked on a rebranding of their trade show look and were able to adapt their design to the U.S. market but also keep costs down by altering it to fit standard sizing and existing booth components.
Learn More
Home Show Management
Home Show Management Corp, producers of the Home Design & Remodeling Shows in South Florida, invites businesses in the home improvement, remodeling, furniture and accessories and home design industries to be part of the vibrant South Florida market by participating in two upcoming shows in Miami and Fort Lauderdale.
Learn More
How Numbers Can Lead the Way
By Joyce McKee
Even with the current economy, tradeshows are still valuable. A free industry tool: ROI Tool Kit can help you evaluate what the return was of your last tradeshow.
Learn More
Selecting the Right Trade Show for Your Company
By Dick Wheeler
While choosing the right tradeshow can be hard, it is important to look at the company’s market, their sales goals and the promotional objectives.
Research the trends in your industry, the new technologies, competitors’ preferences and customers’ bias, etc. One study showed that the most influential input on selecting tradeshows came from the sales staff (35%).
Learn More
Simons joins a2z, Inc. to lead professional services division
Events industry veteran will lead teams serving clients in U.S. and abroad
Columbia, Md. – a2z, Inc., a developer of online event management and marketing software, announces that Mark Simons has joined the organization as director of professional services.
Learn More
Social Media
Interesting Statistics
Which social network provides the greatest business opportunity?
- LinkedIn, 50%
- Facebook, 26%
- Twitter, 21%
- MySpace, 0%
13 Essential Social-Media 'Listening Tools'
By Clay McDaniel
Being active in the social media arena is only half of the equation, listening is the other part.
Here are some of the top tools for listening to and monitoring the online chatter about your brand….and they are free!
Learn More
SEO Advice
How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine
By Amit Mishra
A speaking opportunity is a solid investment an exhibitor can make. This can happen through the process of crafting a great presentation, recording it and making it available online afterward.
Steps to consider include:
- Selecting customers to give testimonials
- Publicizing the presentation and pod cast before the event
- Recording the presentation
- Hosting a MP3 file on the company homepage behind registration forms
- Promoting the pod cast with email and search campaigns
Learn More
Organic Search Engine Clicks On The Rise...
By Rene LeMerle
Search traffic is still on the rise but paid search share has dropped. Why might this be?
Learn More
Technology
Find Leads and Save Money by Attending a Virtual Trade Show
By Rieva Lesonsky
The main benefit to a virtual tradeshow is reduced costs. Attendance is often free and it is just exhibitors paying for virtual booth displays, promotional materials and staff for the booth. Some virtual tradeshows are local, while others are several days in length and are more global. Many also feature seminars (webinars), speeches (podcasts), and even "lounges" where attendees can chat.
Learn More
Economics
Cutting Trade Show Expenses Without Diminishing Your Exhibit Impact
All too often the marketing department is the first to suffer from budget cuts when a financial crisis strikes. However, it’s important to consider how cutting your marketing budget will really affect your business. Think about which marketing strategies your company generally relies on to generate business throughout the year, and how you will continue to promote the company with a smaller budget. Keeping in mind customer’s perceptions during a recession will likely affect how the company is perceived by them when the economy turns around.
Learn More
Exhibiting on the Cheap: Get More with Less
By Tim Patterson
Every company attempts to make the most of their exhibiting dollars. Some easy ways to save more money are through show services, promotions and travel. As always plan ahead and early, consolidate shipping, use social media, and think about multiple other ways to reduce costs.
Learn More
Job Postings
Tradeshow & PR Coordinator
Learn More
Manager of Event Marketing, Senior
Learn More
MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7000-9000 hits per day from qualified meeting planners seeking open positions.
Click here to Post Your Job!
Click here to Browse Job Board!
TSNN Partners with The TrainingCenter Group
Powered by HRTrainingCenter.com, this section is designed to provide training and professional development courses to HR, Insurance, Finance, Real Estate, Accounting, Legal, Health Care, Sales, and other industry professionals. Individuals can use the Training Center to find licensing, certifications, seminars, conferences, webinars, manuals, and more to help them either comply with industry requirements or to improve their own job skills.
Click here to view TSNN's newest offering, Industry Training
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
Featured Vendors
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
866-732-3386
- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- EmailDataGroup (Formerly ListOrbit)
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- China Textile & Apparel Trade Show
- Show Type: Trade Show
Jacob K. Javits Convention Center
June 16, 2009 - June 18, 2009
- NAHC Financial Management Conference & Exposition
- Show Type: Trade Show with Conference
Westin Boston Waterfront Hotel, Boston
July 29, 2009 - July 31, 2009
- The 20th Annual VISIONS: The Women's Expo
- Show Type: Public Show
Dallas Market Hall
August 28, 2009 - August 30, 2009
- Anti-Aging Conference: Clinical Applications for In-Office Procedures
- Show Type: Trade Show with Conference
San Jose Convention Center
September 9, 2009 – September 12, 2009
- NAHC 28th Annual Meeting & Exposition
- Show Type: Trade Show with Conference
Los Angeles Convention Center
October 10, 2009 – October 14, 2009
Event Organizers seeking more ideas on best practices for their events can access tsnn's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact Seng Weiland (262-754-6920) or John Rice (617-201-7088).
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