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News
Top Ten Wholesale
TopTenWholesale is a vertical search engine that connects buyers of general merchandise wholesale products to manufacturers, importers, distributors, auctioneers, independent retailers, flea marketers, drop shippers and any reseller of new and closeouts merchandise.
The #1 goal of TopTenWholesale is to be the information super highway of the general merchandise wholesale trade.
For more information on TSNN's valued partner click here.
Best Practices
Tradeshow Turnoffs: Five Ways to Repel Visitors from Your Booth
By Deborah S. Hildebrand
Here are five don'ts you need to avoid while properly preparing for a successful event:
1. Don't properly care for your tradeshow display package.
When you put together your tradeshow display, is everything in good shape? Is the booth display clean and free of damage? Is the signage updated? Are all of the parts in working order?
2. Don't create engaging signage.
Signage is a big part of any display; however, there are some definite rules about how to make it the most effective. Since tradeshow attendees are typically walking the aisles glancing here and there, you need to catch their attention fast. Here are five tips on how to make your signage work:
3. Don't light your booth area sufficiently.
The difference between a tradeshow booth that has the right lighting and one that doesn't is very apparent. One will stand out; the other will fade into the background.
4. Don't train your booth staff.
The effectiveness of your tradeshow experience will be closely tied into the effectiveness of your booth staff. Their presence tells attendees all they need to know about your company culture and customer service.
5. Don't over-hype your booth.
As with most things, balance is important. Remember: The whole purpose of attending a tradeshow is to meet and qualify potential customers. Your goal should be to build your business.
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From Torture to Terrific!
How to Make Tradeshows a Successful Part of Your Marketing Strategy
By Susan Ratliff, Exhibit Experts
Trade shows work, in fact it has been statistically proven. One of the keys to success is to set goals that will provide your company with maximum benefits. Here are some of the ways your company can reap the rewards from a tradeshow, job fair or any exhibit marketing event.
- INVESTIGATE the competition. Take off your badge and hang out by the competition’s exhibit. Observe the staff interacting with attendees, listen to the sales presentation, compare prices, benefits and features. What do they do that your company doesn’t do?
- NETWORK. Networking at tradeshows is an obvious objective, but extend that effort to the other exhibitors. They are a neglected resource of valuable information and sales.
- FEATURE something new at your booth. Attendees come to tradeshows to find new innovations in the marketplace. Focus on a new product, service or benefit. Launch it with some fanfare, create an attraction, or build excitement to draw prospects to your booth
- INTRODUCE important people. Give customers a chance to meet the owner, manager, artist, President. Give that person a spot of honor. Offer a place to chat, shake hands and get up close and personal to the big boss. This makes a memorable impression on prospective customers.
- SET GOALS. With just a few pre-assigned goals, and a request for accountability, the staff will come away with not only sales, but useful information that can turn into profit for the future.
- STRATEGIZE. Have a sales strategy in place. Make sure each person at your booth knows how to engage prospects. Coordinate what everyone says and how they explain company services and benefits so you can be sure the customer is receiving the same information from each representative.
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Social Media
19 Presence Management Chores You COULD Do Every Day
Trying to increase your online presence? Here are productive tips you can focus on that do not require a lot of time…
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Lead Generation
Live Tradeshow Presentations Drive Leads
Looking for qualified leads and a competitive advantage over your fellow exhibitors without spending too much money? Grab attention by jumping up on stage and getting noticed.
"Other than size, live presentations have more impact and are remembered longer than any exhibit element," said Elaine Cohen, president of Live Marketing, who pioneered the concept of live, professional marketing presentations at tradeshows more than 30 years ago. "A live presentation can bring you face to face with more qualified prospects in three days than most sales organizations see in three months."
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Using Twitter to Find Customers
By Minda Zetlin
Use Twitter to find potential customers, connect with existing customers, to boost sales with "Tweets" and learn how to convert those contacts into sales.
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Economics & Industry Updates
10 Alternative Business Models for Events
Thinking outside the box, pushing boundaries and being creative is more important now than ever before. How can you stimulate your business practice to be more innovative and disruptive? Participate in the discussion...
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Getting Real Value From a Virtual Trade Show
By Julie Yamamoto
Webinars, virtual trade shows and other events designed around saving expenses such as corporate travel are becoming more and more popular. What makes them successful besides the money saving factor? We took a look at a recent real life success story to see. Here are some top tips for making your virtual trade show experience more valuable.
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SEO Tips
Search Engine Strategies For Your Convention
How are industry professionals finding your show?
How are you listed in the search engines and what is your SEO strategy?
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Job Postings
Tradeshow Exhibit Sales Director
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7000-9000 hits per day from qualified meeting planners seeking open positions.
Click here to Post Your Job!
Click here to Browse Job Board!
TSNN Partners with The TrainingCenter Group
Powered by HRTrainingCenter.com, this section is designed to provide training and professional development courses to HR, Insurance, Finance, Real Estate, Accounting, Legal, Health Care, Sales, and other industry professionals. Individuals can use the Training Center to find licensing, certifications, seminars, conferences, webinars, manuals, and more to help them either comply with industry requirements or to improve their own job skills.
Click here to view TSNN's newest offering, Industry Training
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
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Featured Events
- NAHC Financial Management Conference & Exposition
- Show Type: Trade Show with Conference
Westin Boston Waterfront Hotel, Boston
July 29, 2009 - July 31, 2009
- The 20th Annual VISIONS: The Women's Expo
- Show Type: Public Show
Dallas Market Hall
August 28, 2009 - August 30, 2009
- Anti-Aging Conference: Clinical Applications for In-Office Procedures
- Show Type: Trade Show with Conference
San Jose Convention Center
September 9, 2009 – September 12, 2009
- mXpo 2009:Mortgage Industry Virtual Summit & Expo
- Show Type: Trade Show with Conference
October 7,2009 - October 8, 2009
- NAHC 28th Annual Meeting & Exposition
- Show Type: Trade Show with Conference
Los Angeles Convention Center
October 10, 2009 – October 14, 2009
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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