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News
Top Ten Wholesale
TopTenWholesale is a vertical search engine that connects buyers of general merchandise wholesale products to manufacturers, importers, distributors, auctioneers, independent retailers, flea marketers, drop shippers and any reseller of new and closeouts merchandise.
The #1 goal of TopTenWholesale is to be the information super highway of the general merchandise wholesale trade.
For more information on TSNN's valued partner click here.
Best Practices
15 Valuable Tips from Keith Ferrazzi
Are you a Conference Commando or a Conference Commoner?
Knowing your targets, gathering the proper intelligence and building your brand are just 3 of the 15 mind sets you need to succeed...
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Doing a Trade Show? Bring a Dog Along!
Here is a creative strategy for anyone trying to attract conventioneers to a trade show booth: Situate yourself between a beautiful dog and a crowd of excited attendees and the crowd will rush towards you. That's how it worked at the American Library Association convention this week!
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Social Media
Best Practices for Businesses on Twitter
Thinking about Twitter as a location to build professional relationships is an important practice you can put into use, however whether a business has been here for a couple of years or just a few months, its "twitterers" tend to find certain approaches lead to success.
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Great Advice from Susan Friedmann: The Trade Show Coach
How Do You Manage Multiple Social Media Channels?
Update your Twitter status. Type a new blog post. Comment on Facebook. Whether you're a small operation or a big corporation, managing multiple media channels can be challenging. Here are a couple of ways that can help you socialize on all fronts.
Ping.fm is a service that lets you write and send one status update to all social media channels. Your Twitter update. Your Facebook status. All the popular social media channels are supported. Once it's setup, one login gives you access to all accounts.
EasyTweets.com isn't a free service like Ping.fm, but if you have multiple Twitter accounts, it's the best way to manage comments, @replies and RSS feeds all in one place. If money is tight, you may combine free services from TweetDeck, TweetLater and the affordably priced Twollow.com service to somewhat achieve the same goal.
Atomkeep.com is a social media tool that lets you manage multiple accounts, user profiles and even profile pictures all in one place. I haven't used this program, and there is currently a wait list for new accounts, but it may be a valuable resource in the future.
By finding the right tool for your social media streamlining efforts, you can cut down the time it takes to be present and accounted for online. With any resource, it's important that you always assess your strategies and organize your profiles via bookmark folders.
Do you know of another helpful tool? Tell The Trade Show Coach about it.
Using Twitter to Find Customers
By Minda Zetlin
Use Twitter to find potential customers, connect with existing customers, to boost sales with "Tweets" and learn how to convert those contacts into sales.
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Industry Updates
Why Trade Shows Will Never Be Obsolete
By Ken Newman
Hey Newman, the trends don't look good, man. Are trade shows going the way of the dodo? I think it would be a shame if that's true. – Jeff in Philly
There's been some recent doom and gloom about the future of the trade show industry. To Jeff and everyone else with similar concerns, Ken has a simple message: The trade show is far from dead. People are just spending more selectively.
Face-to-face marketing is not going away. Ever. We have the Internet, but the telephone isn't going away. For that matter, we have the telephone, but we're still getting together to talk in person.
Look at the Presidential Inauguration. Was there any particular reason why people had to stand outside in 20-degree temperatures (10-below with the wind chill) for hours and hours to see Mr. Obama be sworn in? The crowds were so deep that many were freezing and three-quarters of a mile away from the stage watching details on a JumboTron.
Why didn't all 2 million of those people just stay and watch in the comfort of their living rooms?
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Nth Degree Wins a TSEA Exhibitors' Choice Award
ATLANTA, GA/July 29, 2009/Business Wire/ –Nth Degree, a leading full-service global event marketing and management company, won a TSEA Exhibitors' Choice Award as the industry's "Favorite I&D Company". The award was presented during the TS2 Gala in Chicago, IL in conjunction with the TS2 show and was accepted by Nth Degree's Chicago sales team.
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Economics & Lead Generation
How To Tackle A Virtual Trade Show
By Melanie Lindner
Want to save a bundle generating leads? Follow these steps.
Nine Steps For Tackling A Virtual Trade Show
Trade shows are an expensive but necessary part of doing business for David Appelbaum, senior vice president of marketing for BigFix, an Emeryville, Calif.-based information-technology security software maker.
"In the tech industry, you have to participate in trade shows to generate new leads," says Appelbaum. "The problem is the uneven playing field for small and medium businesses. Bigger firms with a lot of money can get premium booth space, podium presentation time and top advertising on event programs and lanyard name tags. With the cost of your booth rental and all of that extra promotion you could easily spend up to $100,000 per show."
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SEO Tips During A Down Time
6 Low Cost Steps to Maximizing Revenue During A Downtime
Review and revise strategic plans, blog, Tweet and get LinkedIn, update paid search, review your Search Engine Optimization, add fresh content and reach out to your prospect list & clients with a newsletter...
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Employment Advice
Is Attending a Trade Show a Good Way To Find a Job?
Absolutely it is!
-Hand out maps or give vendors their name tags or help the speakers with their PowerPoints. Sign up ahead as a volunteer and you may get in for free. If possible, do something that shows some of your talents - or at least shows you to be a hard working smart problem-solver.
-Come up with a good 20- or 30-second elevator pitch on yourself, and practice it ahead of time. Cut to 10-seconds and this will be your quick introduction.
-Ask roundabout questions that will lead you to career opportunities. Find out what the growth areas are, what companies are bursting at the seams with business and where the bottlenecks are.
-If you can arrange to go with someone who's been to the show a few times before, they can clue you in on the best sessions - and those that are dead. They may also introduce you to others - a great way to start building your network.
Written by Vickie Elmer
writer * editor * career seminars
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Job Postings
Convention and Tradeshow Manager
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Account Executive - Trade Show Sales
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Sales Leader and Trade Show Coordinator
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Advertising and Trade Show Sales Manager
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7000-9000 hits per day from qualified meeting planners seeking open positions.
Click here to Post Your Job!
Click here to Browse Job Board!
TSNN Partners with The TrainingCenter Group
Powered by HRTrainingCenter.com, this section is designed to provide training and professional development courses to HR, Insurance, Finance, Real Estate, Accounting, Legal, Health Care, Sales, and other industry professionals. Individuals can use the Training Center to find licensing, certifications, seminars, conferences, webinars, manuals, and more to help them either comply with industry requirements or to improve their own job skills.
Click here to view TSNN's newest offering, Industry Training
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
Featured Vendors
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
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- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
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877-992-2247
- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- EmailDataGroup (Formerly ListOrbit)
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- The 20th Annual VISIONS: The Women's Expo
- Show Type: Public Show
Dallas Market Hall
August 28, 2009 - August 30, 2009
- Anti-Aging Conference: Clinical Applications for In-Office Procedures
- Show Type: Trade Show with Conference
San Jose Convention Center
September 9, 2009 – September 12, 2009
- mXpo 2009:Mortgage Industry Virtual Summit & Expo
- Show Type: Trade Show with Conference
October 7,2009 - October 8, 2009
- NAHC 28th Annual Meeting & Exposition
- Show Type: Trade Show with Conference
Los Angeles Convention Center
October 10, 2009 – October 14, 2009
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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