What's New on TSNN?
Complimentary Webinar from TSNN’s CEO
The Great Marketing Shift: Leveraging "Pull" Social Media Strategies
The Effectiveness of Community, Content and Conversation
* * Thursday, August 20, 1:00-2:00 EDT * *
- Supporting purpose and passion
- Six rules for viral marketing
- Easy-to-use relationship tools
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Speaker:
RD Whitney
CEO, Tarsus Online Media |
TSNN.com Is Growing On Twitter
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News
Best Practices
Attendee Perspective: The Box Under The Table
By Les Tepper
Courtesy of "This Is Off Price" Magazine
Attending a tradeshow can be an overwhelming experience, even to a seasoned veteran buyer. Everyone has his or her own way of walking and shopping a trade show. Some buyers walk aisles from left to right, while others swear by…
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NEXT OFF PRICE SHOW: AUGUST 28 - SEPTEMBER 1, 2009 AT THE SANDS EXPO & CONVENTION CENTER, LAS VEGAS
7 Ways Harry Potter Is Like A Trade Show Marketer
By Mike Thimmesch
For those of you who are both Trade Show Marketers and Harry Potter fans, this will hopefully inspire a few “Aha’s” from you. Here are 7 reasons why...
- You Must Be Quick Witted
- You Have Loyal Friends to Help You
- You’re the Hero, then the Goat, then the Hero Again
- Everyone Is Watching You As You Learn
- You Have A Few Tried-And-True Tricks
- Quidditch is Like a Trade Show
- You Are Capable of Magic
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Social Media
3 Ways to Find Twitter Users by Profession
Let’s face it, as a business tool Twitter gets a lot more interesting when you are following people who have conversations and point to content that you find relevant for your business or industry. You can easily use the advanced search features to find people by geography and those using obvious industry terms in their tweets, but there’s a lot of data missing from this kind of search…
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How To Build Your Company’s Profile on LinkedIn
By Adam Ostrow
LinkedIn, through its networking, question and answer, and application features is already a powerful tool for maintaining and establishing relationships in the business world, but if you haven’t explored the beta “Companies” feature, you should give it a look…
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Seven Time Management Tips for Twitter:
Taking Over Your Day? Valuable Tools To Get It Under Control
By Joanna Higgins
Update your Twitter status. Type a new blog post. Comment on Facebook… Whether you're a small operation or a big corporation, managing multiple media channels can be challenging. Here are a couple of ways that can help you socialize on all fronts.
#1 Syndicate your content automatically using Twitterfeed for tweets, Facebook’s Notes app, Blog Link on LinkedIn and other networks. Denise Wakeman at www.BizTipsBlog.com recommends using Ping.fm to update her status simultaneously across sites.
#2 ProBlogger’s Darren Rowse counsels batch tweeting (and has plenty more advice on his TwiTip blog) — put aside a block of Twitter time and write several at once, if possible. You can also schedule a time to visit sites and respond, and set a timer if you have difficulty stopping.
#3 Identify the tools that will help your productivity, but don’t get sucked into spending time assessing the latest, coolest thing. That just swallows up more time. Dana Lynn Smith recommends straightforward tools such as TweetDeck.com and twitterfeed.
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…and please share your ideas with TSNN on Twitter
Glossary of Blogging and Social Media Terms (A thru S)
Looking for a handy guide into the social media world language? Here is a helpful tool.
Are you familiar with the terms listed below?
AstroTurfing: A fake grass roots push to generate buzz or interest in a product, service, or idea. Often this movement is motivated by a fee or gift to the writer of a post or comment or may be written under a phony pseudonym.
Haloscan: A free, easy to use commenting, ratings and trackback service for weblogs and websites, allowing visitors to leave instant feedback. Popular on Blogger sites.
Splog: Nickname for Spam Blogs, or blogs not providing their own or real content. Sploggers use automated tools to create fake blogs full of links or scraped content from other sites in order to boost search engine results.
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Industry Updates
10 Signs of Trade Show Fraud
Trade shows are an attractive and lucrative marketing tool for any entrepreneur, and unethical show organizers know it and will use it to line their own pockets. So how do you know if a trade show is legitimate or a fraud? There is no sure shot way of knowing this, but there are several sign’s that a promoter may not be legitimate. Here are the top 10 sign’s that a trade show is a 'money grab' and not a long term attraction.
#1. Contracts. Any legitimate show promoter will want you to agree to certain terms…
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Lead Generation
4 Tips for Successful Lead Scoring
The success rate of your lead scoring initiative can be increased by involving the sales team from the start and keeping things simple. As you get more sophisticated, look at a broad variety of indicators and study historical data to find which indicators predict won opportunities. Use lead nurturing to raise the interest level of prospects with the ideal profile.
Many leads register on your website, so your web forms should include the information you need for the score.
You also have to find a balance between asking enough information, and not overloading the prospect with questions and thus reducing your web form conversion rates. Progressive forms are one way to address this.
Learn More
Economic Check-In:
Cost Saving Trade Show Exhibits for the Growing Company
By Dick Wheeler
As an early stage startup company matures, the image that was right for the times four years ago as an up- and- comer is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity.
In order to achieve a company’s new image while keeping a handle on its budget, a good step for a firm that wants major attention at a key trade show is a custom modular trade show display that has the look and feel of a high-end custom build but at a substantial cost saving.
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Job Postings
Trade Show Manager
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Tradeshow Association Sales Director
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Tradeshow Sales Representative
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7000-9000 hits per day from qualified meeting planners seeking open positions.
Click here to Post Your Job!
Click here to Browse Job Board!
TSNN Partners with The TrainingCenter Group
Powered by HRTrainingCenter.com, this section is designed to provide training and professional development courses to HR, Insurance, Finance, Real Estate, Accounting, Legal, Health Care, Sales, and other industry professionals. Individuals can use the Training Center to find licensing, certifications, seminars, conferences, webinars, manuals, and more to help them either comply with industry requirements or to improve their own job skills.
Click here to view TSNN's newest offering, Industry Training
Plan ahead… save time and money on your next event.
New to TSNN is the function for users to submit FREE RFP's and receive multiple quotes from TSNN's preferred suppliers and/or venues. Submit one today and receive 20% off advertising on TSNN for your next 6-month campaign.
Featured Vendors
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
866-732-3386
- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- EmailDataGroup (Formerly ListOrbit)
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- The 20th Annual VISIONS: The Women's Expo
- Show Type: Public Show
Dallas Market Hall
August 28, 2009 - August 30, 2009
- Anti-Aging Conference: Clinical Applications for In-Office Procedures
- Show Type: Trade Show with Conference
San Jose Convention Center
September 9, 2009 – September 12, 2009
- mXpo 2009:Mortgage Industry Virtual Summit & Expo
- Show Type: Trade Show with Conference
October 7,2009 - October 8, 2009
- NAHC 28th Annual Meeting & Exposition
- Show Type: Trade Show with Conference
Los Angeles Convention Center
October 10, 2009 – October 14, 2009
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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