What's New on TSNN?

Help TSNN's LinkedIn Group Reach 3,000 Members and Connect with Industry Professionals

Joining TSNN's LinkedIn Group helps you to network and stay informed with thousands of savvy Trade Show Industry professionals like yourself. Connect, learn and grow!

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We would love to hear your ideas about the Tradeshow Industry, any feedback you may have about TSNN.com and how we can improve our service to you! We are updating daily with new shows added to the directory, resources about the tradeshow industry and social media.

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Global and Economic Industry Updates

Dubai Can Learn from Hong Kong’s Knack for Trade Fairs

Hong Kong, long renowned for its savvy traders, has parlayed its success as a commercial gateway to mainland China into a newer role as a favorite venue for international trade fairs.

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World's First International Green Technology Trade Center

The IGTTC is a permanent business marketplace designed to generate sales and brand recognition for 250+ cutting-edge green technology companies from around the world. For Green Tech companies seeking to join a beehive of economic activity, the IGTTC leverages economies of scale to attract trade buyers, manufacturers and investors to this dynamic networking environment.

"As stakeholders in the green energy and renewable sectors, the challenge is not only to choose the best technologies, but to help each company sell more, and do so more profitably, the basic building blocks for any successful business," said Joshua Levitt, Chief Executive of the IGTTC. "The International Green Technology Trade Center was created to help green businesses grow."

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TSNN’s List of Trade Shows and Events

We’ve spent over 10 years compiling and updating an extensive list of U.S. and Global Trade Shows, Consumer Events and Conferences. But it will take you just moments to attain effective business intelligence and give a much-needed boost to your marketing efforts.

For the next 15 days we are giving 2 extra months of updates away at no cost. (Our way of boosting the economy!)

These important lists include Trade Shows and Events in multiple industries and will save you hundreds of hours in labor searching through our extensive events directory on your own.

A comprehensive list of Global Trade Shows, Consumer Events and Conferences is only $799, or a list of just U.S. domestic events is $499. Furthermore, for 14 months we will email you updates of all Trade Shows, and you pay nothing extra. The lists will be emailed to you in an excel spreadsheet and will include most of the following information:

  • Show name
  • Show contact’s name, email, and phone
  • Show URL
  • Show organizer’s name, mailing address, and phone
  • Show start date
  • Show end date
  • Number of attendees
  • Number of exhibitors
  • Type of show
  • Show venue location

For more information, please contact John Rice at 617-201-7088 or Patrick Trappe at 603-925-1160.

Best Practices

No Lead Follow-up = Zero Sales

By Joyce McKee

Surprisingly, the follow up rate after an attendee visits an exhibitor booth tends to be very low (somewhere around 75%) How do you bridge the gap between marketing and sales and close a deal as a team?

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How To Use Tradeshows To Sell

Courtesy of BNET

Last November, the question was asked "Are Trade Show Leads Worth It?" Almost two-thirds of the responders to the poll answered "no" and only 16 percent responded "yes." Does this mean that you shouldn't go to trade shows? Absolutely not! But it does mean that you shouldn't use them for lead generation.

Why attend trade shows, then?

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Paying Attention is a Good Sales Strategy

By Diane Helbig

This is a practice in place which happens more often than you might think:

Salespeople focusing on the hunt and forgetting about the nurturing aspect. Why? Because salespeople tend to be programmed to be on the lookout for the next large sale.

There are a couple of glitches with this method, especially in a tight economy. When you are so busy trying to win the next client, you are most likely missing out on additional business in your own backyard. You also run the risk that the client will vanish before you even notice them shopping.

Cultivating relationships with your current clients matters for the following reasons:

  • It enhances the bond between you and your client
  • It presents opportunities for increased business
  • It is a cost effective marketing strategy

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Tradeshow Teacher Answers Shipping & Handling's Top 10 Questions

By Linda Musgrove, Tradeshow Teacher

Gain insight and save money by educating yourself on:

  • Exhibit Transportation & Material Handling Basics
  • Management of Exhibiting Paperwork

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Social Media

CEIR: Social Marketing For Trade Shows Is Highly Effective

By Christopher Hosford

Trade show exhibitors largely rely on traditional promotional channels to attract visitors to their booths, but the few trying out social marketing rank it among the most effective.

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Let’s Get Social 5 Microblogging Sites That Aren’t Twitter

By Michael Gray

Currently Twitter is getting the majority of all the social media and micro-blogging sites from the press and the blogosphere, but there are other alternatives. Here are five alternative micro-blogging platforms, pointing out the good, bad, and sometimes ugly. Pointers and some suggestions are also given on how you can integrate them into your social media campaign, and maximize their SEO value.

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5 Ways To Make Your B2B Trade Show Social

By Kipp Bodnar

Many "Business to Business" companies invest part of their marketing budgets into trade shows. Historically it has been an effective method of lead generation. However, trade shows aren’t cheap, and they are a big line item on the marketing budget. So if your company is making the investment, then it should do everything it can to squeeze out every last drop of value. This need for value combined with cut travel budgets across all industries, means that the solution to this problem is social media.

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Search Engine Optimization

250 Ways to Generate Website Traffic

When you need to generate website traffic the possibilities are endless, but there are proven methods many webmasters continue to use. Offered are 250 hand picked resources you can utilize to generate traffic quickly and increase search engine rankings to ensure long term success and profits.

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Job Postings

Marketing Communications Manager, Events & Programs
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Director, Membership Development
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Tradeshow Coordinator
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Marketing Manager
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MeetingJobs.com

TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.

Click here to Post Your Job!

Click here to Browse Job Board!

Featured Vendors

4AllPromos
40 Main Street
Centerbrook, CT 06409
866-732-3386
APlasticBag.com
3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
Boston Convention Center
Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286

Make your own history in Boston!

With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.

The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.

Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!

EmailDataGroup (Formerly ListOrbit)
14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
ExpoCad
69 South LaSalle Street
Aurora, IL 60505
630-896-2281
GES Exposition Services
950 Grier Drive
Las Vegas, NV 89119
702-263-1500
Las Vegas Convention and Visitors Authority
3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
The Donald E. Stephens Convention Center
5555 N River Rd.
Rosemont, IL 60018
847-692-2220
vConference Online
Virtual
520-760-2400

Featured Events

mXpo 2009:Mortgage Industry Virtual Summit & Expo
Show Type: Trade Show with Conference
October 7,2009 - October 8, 2009
NAHC 28th Annual Meeting & Exposition
Show Type: Trade Show with Conference
Los Angeles Convention Center
October 10, 2009 – October 14, 2009
OnrecExpo 2009
Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
November 2, 2009 – November 4, 2009
The Roadmap to Litigation Readiness
Show Type: Trade Show with Conference
Mandalay Bay Hotel
December 10, 2009 – December 11, 2009

Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.

Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.

For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).