What's New on TSNN?
An Alternative to Trade Show Internet Fees...
 Trade Show Internet provides its "internet-in-a-box" solution for event planners, exhibitors, conferences, and other corporate events.
Interested in learning more and cutting costs?
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Global and Economic Industry Updates
Canon Acquires Three Canadian Trade Shows
From BtoB Online
Canon Communications has acquired the Plast-Ex and EXPOPLAST trade shows from the Canadian Plastics Industry Association. Separately, Canon also acquired PACKEX, a Canadian packaging trade show, from France’s COMEXPOSIUM group and the Packaging Association of Canada.
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LED Lights Are Getting Popular In The Green Lighting Market
"Enormous Market"
The statistics supplied by the China Illuminating Engineering Society (CIES) confirm the astronomical market of green lighting in China: besides commercial users as hotels and public facilities, households using power-saving lights now number 100 million. The capacity of the Chinese power-saving lighting market tops 12 billion units a year.
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Best Practices
Your Event Sold Out – Now What?
Terrific news; the event you promoted is sold out. Now you have to deliver with confidence. Exhibitors and sponsors are extremely focused on measurable results and want a high return on investment. Every participant wants to walk away with qualified leads. Therefore, you have to ask yourself if they will exit with just a “list of lists” or if you want to deliver more value than that.
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Trade Show Attendance Tips
Source: About.com
Even if your business is small or large there are still many solid reasons for attending a trade show sponsored by vendors or industry associations in your particular “niche.” All conferences have been developed in order to give owners, buyers and managers the opportunity to meet existing suppliers, conduct business meetings, network with others in and investigate new products. Once you've decided to attend the trade show, you'll need to plan ahead. To get the most from attending a trade show, you should have a strategy. Knowing what you would like to accomplish before, during, and after the show will help maximize your time. Listed are some trade show planning tips that are beneficial.
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Ain’t Nothing Like the Real Thing
From: Onrec Expo 2009
In response to the question, “Why do you attend conferences?” here’s what three industry experts said:
Jeremy Eskenazi, managing principal, Riviera Advisors: “One primary reason is to see what’s new in the industry; specifically, to meet with vendors to check out the new and improved products and services available. Also, I get a lot of benefit from listening to the sessions to see what’s on the minds of the recruiting and HR professionals. And finally, most importantly, I attend these sessions to network with recruiting professionals.”
Steven Rothberg, president and founder, CollegeRecruiter.com: “Speaking at recruitment conferences is our most efficient and effective means of marketing our job board.”
Lisa Tromba, vice president, Battalia Winston: “A conference setting is a ‘meeting of the minds’ and I have found it be an effective venue which fosters collaboration on efforts ranging from forming valuable ‘like minded’ networking groups to business development initiatives to collaborative publishing opportunities.”
TSNN’s List of Trade Shows and Events
We’ve spent over 10 years compiling and updating an extensive list of U.S. and Global Trade Shows, Consumer Events and Conferences. But it will take you just moments to attain effective business intelligence and give a much-needed boost to your marketing efforts.
Due to popular demand we are extending our original offer of 2 extra months of updates at no cost for the next 2 weeks.
Call today and increase final sales for the 2009 year.
These important lists include Trade Shows and Events in multiple industries and will save you hundreds of hours in labor searching through our extensive events directory on your own.
A comprehensive list of Global Trade Shows, Consumer Events and Conferences is only $799, or a list of just U.S. domestic events is $499. Furthermore, for 14 months we will email you updates of all Trade Shows, and you pay nothing extra. The lists will be emailed to you in an excel spreadsheet and will include most of the following information:
- Show name
- Show contact’s name, email, and phone
- Show URL
- Show organizer’s name, mailing address, and phone
- Show start date
- Show end date
- Number of attendees
- Number of exhibitors
- Type of show
- Show venue location
For more information, please contact John Rice at 617-201-7088 or Patrick Trappe at 603-925-1160.
Marketing Advice
The Five Hottest Marketing Trends
By Jen Zorger
A close and easy look at five top strategies you can put into action right away
- Social Media
- Implementing Brand Ambassadors
- Eco-Friendly and Socially Responsible Promotions
- Mobile & Experiential Marketing
- Causing Awareness
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Feedback Can Change Your Life; Here’s How to Work Up the Courage
By Keith Ferrazzi
Feedback is one of those things we all need and yet often don’t receive well. Even more often, we don’t receive it at all. Why not? Because we’re too afraid to ask for it.
This leads to another question: Why are we afraid to ask?
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Improve ROI and Continuing Education with Interactive Sessions
Join us for a Complimentary Webinar on October 28 at 1pm EST
Join Attendee Interactive and Turning Technologies for a complimentary webinar on improving continuing education conferences with the use of event technology. Discover how simple software can ease the burden of meeting planners by creating organized, interactive, engaging and measurable conferences.
With the right tools, it only takes a few clicks of a mouse to create a conference that meets regulations and produces enhanced learning outcomes.
Presenters:
Michael Tydings, President - Attendee Interactive
Greg Alexander, Event Market Manager - Turning Technologies
Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/571744521
Social Media
How To Write Effectively for Twitter & the Social Web
By Robin Broitman
Are you interested in developing your writing skills online? The internet has opened up a wide range of opportunities for non-professional writers looking to become more web savvy while writing online for blogs, Twitter postings or even press releases.
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Help TSNN's LinkedIn Group Reach 3,000 Members and Connect with Industry Professionals. We are up to 2,200 and counting!
Joining TSNN's LinkedIn Group helps you to network and stay informed with thousands of savvy Trade Show Industry professionals like yourself. Connect, learn and grow!
Question Posted Recently:
As someone relatively new to the Trade Show industry, I'd like to know how people got their start. Was it something you've always wanted to do? That you fell into? Or is your involvement simply a necessity of the job you have?
Answers From Current Members:
“I was recruited by a national co. and worked the corporate sales side for many years. With the economy today, it's even more important to use your marketing dollar wisely. The energetic booth creates the attendee draw & buzz talk. When you design your trade show booth, you have to create it using the right colors, usually the convention lighting washes out your booth colors, so having color impact is important. Having the staff wear the proper apparel, again color & fit. The Trade Show giveaway has to be something that is cost effective, but unique and creates a buzz. Your exhibiting staff has to be excited about exhibiting. Give them something to be excited about too, remember it's your brand image that sells you & your products.”
Debra Cooper Stepp, President/CEO, COOPER STEPP & ASSOCIATES
“Born into it. My family owned a T-Shirts store. I started there when I was 7 years old...”
Jay Shaplin, Promotional Products Specialist/Owner at J4 Promotional Marketing
“For the last eleven years I ran the Exhibits department before taking over the rings...”
Roger Cecil, Exhibits Mgr; Draper Inc.
“I started as a receptionist answering phones and billing storage at a custom exhibit house when I was 17 years old. I learned to thrive on the challenge of deadlines and seeing a concept be built into something that really represented a client well…”
Valerie Hurst, Account Director, GALLO
Tweet with us! Submit your Tweets at #TSNN
Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com
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Search Engine Optimization
Monetize The Audience, Not The Content
A fundamental fact about the internet is making your content available for search engines and social media linking. These are heavy traffic drivers. If you have an ad model then you need those visits along with that key audience. Even the 'drive by' visits will bring new audiences and potentially paid advertisers in the long run.
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Job Postings
Tradeshow Coordinator
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Trade Show Marketing Associate
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Exhibitor Services Associate
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Events Manager/Planner
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.
Click here to post your job or browse job board.
Featured Vendors
- Trade Show Internet Provider
- 10 Capra Way, Suite 205
San Francisco, CA 94123
866-385-1504 x701
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
866-732-3386
- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- EmailDataGroup (Formerly ListOrbit)
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- Las Vegas Convention and Visitors Authority
- 3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- NAHC 28th Annual Meeting & Exposition
- Show Type: Trade Show with Conference
Los Angeles Convention Center
October 10, 2009 – October 14, 2009
- OnrecExpo 2009
- Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
November 2, 2009 – November 4, 2009
- The Roadmap to Litigation Readiness
- Show Type: Trade Show with Conference
Mandalay Bay Hotel
December 10, 2009 – December 11, 2009
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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