Industry Updates
Trade Show Intelligence: The Other Side of the Coin
Exhibitors are at trade shows to talk business, network, announce strategy changes and brag about new products and services. With all of these distractions are security issues being overlooked?
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Best Practices
Tips for Writing a Sales Pitch for a Trade Show
By Eisla Sebastian
Is your goal to improve sales margins? A hot sales pitch can be used as a compass for your intended target.
Tips include:
- Research Profitable Trade Show Pitches
- Know What Makes Your Products Special
- Make It Entertaining
- Use Effective Sale Pitch Tactics
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3 Trade Show Contest Ideas to Generate Booth Traffic
Trade show marketing is tricky business. Many exhibitors find it difficult to attract booth visitors even though they have high quality products to offer buyers. Results have shown that contest ideas such as prize wheels, treasure chests and prize vaults work, but how?
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How to Make Graphs that Work
Fact: 92% of all the business presentations made in the United States are done with templates created by big companies in Excel or Powerpoint. This is not always the best method. Listed below are four reasons you would want to show someone a graph of numbers.
- Things are going great, look!
- Things are a disaster, help!
- Nothing much is happening.
- We need to work together to figure out what the data means.
Following simple rules can communicate a well delivered and clear message to your recipients.
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TSNN's List of Trade Shows and Events
We've spent over 10 years compiling and updating an extensive list of U.S. and Global Trade Shows, Consumer Events and Conferences. But it will take you just moments to attain effective business intelligence and give a much-needed boost to your marketing efforts.
Last Call for 2 free months of updates!
Contact us today to reserve your list!
These important lists include Trade Shows and Events in multiple industries and will save you hundreds of hours in labor searching through our extensive events directory on your own.
A comprehensive list of Global Trade Shows, Consumer Events and Conferences is only $799, or a list of just U.S. domestic events is $499. Furthermore, for 14 months we will email you updates of all Trade Shows, and you pay nothing extra. The lists will be emailed to you in an excel spreadsheet and will include most of the following information:
- Show name
- Show contact's name, email, and phone
- Show URL
- Show organizer’s name, mailing address, and phone
- Show start date
- Show end date
- Number of attendees
- Number of exhibitors
- Type of show
- Show venue location
For more information, please contact John Rice at 617-201-7088 or Patrick Trappe at 603-925-1160.
Marketing Advice
What Really Generates Referrals
Common elements which can almost guarantee a referral include:
- Making people look good
- Being prepared to refer others (and having those contacts in your backpocket)
- Keeping Promises
- Creating an Experience
- Educate Instead of Selling
- Adding Value Beyond Price
- Doing Something "Talkable"
- Exceeding Expectations
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Can Social Marketing Save Customer Service?
By Aaron Strout
According to a March, 2009 Forrester report titled "The State Of Service Provider Customer Service", the number of services offered by "service" companies is increasing, while the amount of money they are able to spend on customer service is decreasing. Lower cost channels such as the Web, e-mail and instant messaging have offered some relief but many of the new "outposts" are poorly designed and often result in greater frustration than waiting in long phone queues. To that end, there is a new breed of customer service that’s starting to evolve and it's riding in on a white horse called "social."
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What's New on TSNN?
Webinar Marketing Services
Promoting a Webinar? Looking to Increase Attendees and Generate Qualified Leads?
We are experts in attracting Trade Show Professionals to register for your event.
Ask us how: Contact Patrick Trappe or Arlene Shows
Social Media
The Top 10 Social Media Stories You Might Have Missed
By Ben Parr
Here are 10 social media stories that made heaadlines recently:
- Google to Launch Operating System – Google shook up the tech world by announcing Google Chrome OS. Learn about Google's entry to the OS market.
- ImageShack Hacked by Anti-sec Movement – Every image on ImageShack was replaced recently with a very unique message. Learn more about what happened and why.
- 12 Gorgeous Vimeo Videos for Design Inspiration – Natasha Wescoat explores 12 breathtaking Vimeo videos that will bring out your inner creative.
- Michael Jackson's Memorial: The Biggest Web Event in History? – The response to Michael Jackson's passing was staggering. Read about the event's impact on the web.
- Google Chrome OS: Will It Kill Windows? – Let the debate on Google Chrome OS begin! Will it be the OS to beat Microsoft, or will it not be able to run Photoshop?
- Michael Jackson Memorial: Where People Watched It Online – Michael Jackson's memorial was one of the biggest events in the history of the web. See who was carrying the feed.
- Fail Whale in Pop Culture – Fail Whale creator Yiying Lu has opened a new website with a collection of fan-made Fail Whale imagery. You have to see it to believe it.
- Influx of Twitter Account Suspensions Creating Confusion – A wave of account suspensions hit Twitter. Find out what happened and who was affected.
- 4chan Versus Twitter: Round One – 4Chan was able to spam Twitter’s trending topics. Learn what happened and its implications on Twitter spam.
- 14 iPhone Apps With Push Notification for Productivity 14 useful apps utilizing one of iPhone 3.0 OS's biggest features: push notifications.
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Continue to Help TSNN's LinkedIn Group Reach 3,000 Members and Connect with Industry Professionals. We are up to 2,250 and looking for more!
Joining TSNN's LinkedIn Group helps you to network and stay informed with thousands of savvy Trade Show Industry professionals like yourself. Connect, learn and grow!
Question Posted Recently:
Is email becoming less effective in marketing trade shows and events?
Please give your opinion on the following LinkedIn poll:
As you market events with email, is your open rate increasing or decreasing? (Click here)
Tweet with us! Submit your Tweets at #TSNN
Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com
Job Postings
Exhibit Service Manager
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Marketing Events & Tradeshow Manager
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Sales/Marketing Manager
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Product Manager
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.
Click here to post your job or browse job board.
Featured Vendors
- Trade Show Internet Provider
- 10 Capra Way, Suite 205
San Francisco, CA 94123
866-385-1504 x701
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
866-732-3386
- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- EmailDataGroup (Formerly ListOrbit)
- 14781 Memorial Drive, Suite # 1155
Houston, TX 77079
800-708-7993
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- Las Vegas Convention and Visitors Authority
- 3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- OnrecExpo 2009
- Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
November 2, 2009 – November 4, 2009
- Specialty Equipment Market Association (SEMA)
- Show Type: Trade Show
Las Vegas Convention Center
November 3, 2009 - November 6, 2009
- Global Gaming Expo (G2E) 2009 Conference
- Show Type: Trade Show with Conference
Las Vegas Convention Center
November 16, 2009 – November 19, 2009
- Luxury Travel Expo 2009
- Show Type: Trade Show with Conference
Las Vegas Convention Center
December 1, 2009 – December 3, 2009
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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