Best Practices
Now Is The Most Important Time Of The Year For Your Trade Show Program
By Mike Thimmesch
“Tis the season” to analyze year end trade show results. For example, making a comparison between the leads generated and the sales attained. Crunching the numbers on which shows yielded the best results along with establishing your 2010 objectives is a productive task. What will be your strategy entering into the new year?
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Industry Updates
Las Vegas Popular With Travel Insurance Customers
By Victor Onuohae
British travel insurance customers are heading for Las Vegas to escape the financial worry and poor weather at home. Las Vegas businesses now rake in more cash from British tourists than from any other nation, according to the Las Vegas Convention and Visitors Authority (LVCVA). The research comes soon after British Airways launched the UK’s first direct flight route to the Nevada city.
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Why Not Virtual Trade Shows?
Attendees and exhibitors are being more selective on which shows they attend. Participation in live events have been down anywhere from 15% to 30% this year. Marketing budgets continue to be stretched and companies are finding alternate ways to make market impressions. Attending a virtual trade show can allow a company to participate in about eight events for the cost of one physical one and although there is no replacement for “face to face” encounters this is an attractive alternative for attendees and exhibitors alike.
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Dubai Airshow Receives Royal Inspection of New Exhibition Hall
‘The Emirates Hall’ features an enhanced press centre. His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai’s Department of Civil Aviation, has made an on-site inspection of the additional exhibition facilities for this month’s Dubai Airshow, erected due to unprecedented demand. Running from 15 to 19 November 2009 at the Airport Expo in Dubai, the biennial airshow is the foremost aerospace event in the Middle East and the fastest growing in the world.
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Technology
8 Tech Trends for 2010
By John Brandon
Here's a fascinating list of the tech trends, products, and innovations that are available today (or will be online next year!) Will you attend an online funeral, start life casting or control videos with your body? How will they impact business? (Will you be burning your business cards?)
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Marketing Advice
Advertising in Bad Times
People are relying more on relationships lately as opposed to a “list of features” and while the research isn't conclusive, indicators claim the best way to gain market share is to sustain advertising spending during a downturn as rivals cut back. In fact, Donald Uzzi of Electronic Data Systems (EDS) says, "Smart companies look at these environments when other people go darker to advance their position."
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What's New on TSNN?
Webinar Marketing Services
We Can Promote Webinars to over 100,000 Trade Show Professionals.
If You are interested in Increasing Attendees and Generating Qualified Leads we can help.
Ask us how: Contact Patrick Trappe or Arlene Shows
Trade Show Giveaways
MSNBC Features Top Promotional Products for Tradeshows
According to Rich Fairfield, an ASI publisher you have to “go beyond the pen” and be more creative than ever.. He highlighted some winners from this year which included a Talking T-shirt (that whistles and can play MP3’s), a Light saber sword (stamped with a corporate logo) and Light-up stress balls (a flashy new look to a standard seller.)
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Click here to watch the video.
Social Media
Joining TSNN's LinkedIn Group helps you to network and stay informed with thousands of savvy Trade Show Industry professionals like yourself. Connect, learn and grow!
Question Posted Recently:
Are trade show general service contractors doing enough to not only sustain, but grow the trade show and event industry? If not, what improvements or changes would you like to see happen?
Tweet with us! Submit your Tweets at #TSNN
Recent commentaries:
“Exhibitors can find helpful resources for trade shows at TSNN”
From gocaddy
“Congratulations Mattech 2010 on being featured as trade show of the month on TSNN Web page!”
From BoothBoss
Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com
Job Postings
Sales/Marketing Manager
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Marketing Coordinator
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.
Click here to post your job or browse job board.
Featured Vendors
- Trade Show Internet Provider
- 10 Capra Way, Suite 205
San Francisco, CA 94123
866-385-1504 x701
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
866-732-3386
- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
Riverside, CA 92503
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- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The Hynes Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- Las Vegas Convention and Visitors Authority
- 3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- Global Gaming Expo (G2E) 2009 Conference
- Show Type: Trade Show with Conference
Las Vegas Convention Center
November 16, 2009 – November 19, 2009
- Luxury Travel Expo 2009
- Show Type: Trade Show with Conference
Las Vegas Convention Center
December 1, 2009 – December 3, 2009
- Power-Gen International
- Show Type: Trade Show with Conference
Las Vegas Convention Center
December 8, 2009 – December 10, 2009
- CES – Consumer Electronics Show
- Show Type: Conference
Las Vegas Convention Center
January 7, 2010 – January 10, 2010
- World of Concrete Exposition
- Show Type: Trade Show with Conference
Las Vegas Convention Center
February 2, 2010 – February 5, 2010
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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