TSNN.com Newsletter

Q: Sandy, have you noticed a shift occurring in marketing?

A: Yes, a marketing shift is happening with our events. We are very conscience of our environmental footprint, in addition to increasing ROI on our marketing efforts. Our days of mailing 140,000 brochures to have a few thousand register to attend are definitely over. At New Hope Natural Media we are taking full advantage of email marketing, social networking platforms and digital brochures. As email was the answer a few years back, today we are all faced with the challenge of how to get them received and opened. We have found an advantage in social networking, finding prospective clients in new nooks in a medium they prefer. As an organization we are able to learn more about them in these environments; engage in the intelligent conversations, build relationships, and then pitch vs. just sending random messages. While I do believe we have always made efforts to identify new opportunities to find audience, those opportunities are growing and the areas are not becoming extinct but rather more targeted. This engages the marketing team on a new level of really knowing their audience. In the past our marketing professionals invested time proofing brochures and negotiating print deals and now they have shifted their focus on how to become more relevant to the audience they have. It will be interesting to see what the next new technology we can find customers in with be.

There Will Always be a Place for Face2Face

By Roger Wilson
The Conference Department, Inc.

Traditional media is fading away and the new wave is digital. So why is “face to face” still a guarantee? Mostly because people are social creatures. Events are naturally engaging and compelling. Live events also build trust, are informative, inspirational and deepen relationships. Do you agree?
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Virtual Meetings, Conferences, Events, and Trade Shows: Corporate Giants Go Virtual

As producers and organizers look for new ways to stretch budgets and reduce expenses virtual meetings are becoming an attractive alternative. Meetings.net recently reported that Cisco ended a 20 year tradition and replaced its face-to-face sales conference with a large virtual event. Studies show they are not the only ones. Organizers who stay on top of this growing trend and turn it into an opportunity will emerge more profitable.
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Ten and One Half Trends to Watch in 2010

What are the ten plus business trends thriving even in this economy? One evident and exciting change is an increase in an entrepreneurial spirit. The recession is the reason along with an increased desire to shop at discount retailers. “Going green” is another trend that continues to move forward along with opportunities to target seniors. As a matter of fact, The Chronicle of Higher Education named gerontology one of the "hottest" academic fields of the future.
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San Diego Convention Center: Committed to Green Events

By Cory Vanderpool

For decades events have been filled with trash at the conclusion. Today, the event industry is changing and becoming more earth friendly. The San Diego Convention Center takes this part of the business seriously. They first began in 1990 and today they proudly recycle over a third of their trash. Their compost efforts began in 2007 and now 100 tons of food are composted annually.
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Tech Trek: A Roadmap to
What’s New and Better

By Renee Diluuo
TradeShowExecutive.com

The challenge of integrating product technology is a growing trend in the trade show industry for most organizers. Solid analytics are needed to develop targeted marketing campaigns and increase return on investments. Here is a helpful guide to assist with efficiency.
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Are you an Organizer that would like to be featured in the spotlight? Do you have an interesting story to submit? If so e-mail Arlene Shows, Editor at ashows@tarsus.com

Interested in advertising or sponsorship opportunities? If so e-mail John Rice, Sales Executive at jrice@tsnn.com


	December 2009