Best Practices

How to Work a Trade Show

By Jane Applegate

Whether you're exhibiting or attending it is always beneficial to gather tips from “someone who has been there.” For example, if you are exhibiting do your research to select the best show for business development and talk to colleagues who have exhibited at the same show before you make final plans.

TSNN.com is a useful resource for this.

If you plan to attend then sign up for a few seminars and all the group meals. Target industry leaders and contacts you want to meet. Spend some time each day circulating and networking.

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How to Turn Free Virtual Events Into a Financial Windfall

By Leesa Barnes

Having a specified purpose for monetizing your free virtual event should be part of your strategic plan. List building alone is not a monetization strategy. However, you can use innovative methods to turn a free virtual event into a financial windfall if you are clever and creative.

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Industry Updates

Butch Bartlett Joins Board of TradeshowLogistics

TradeshowLogistics has announced the addition of Butch Bartlett to its board of directors. Bartlett, who has over 30 years experience in the tradeshow and event industry, will work with the board to expand the company’s marketing, sales, and strategic growth plans.

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Media Trends

10 Reasons Media Relations Will Get Easier in 2010

By Jeremy Porter

This is great time to be working in public relations or journalism. Why? Because we are in the midst of an exciting transition that all of us will benefit from. There are many reasons to remain positive that 2010 will be a year of progress for media relation professionals. Take a look at some of the optimistic reasons and share some of your own.

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Top 10 Probable Trends in 2010 for the Online World

Multiple trends are expected in the online and internet world during the new year. What can we expect?

  • Social Media may replace email to a certain extent
  • Branchless Banking
  • Draw money from POS machines
  • Video driven communities

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What's Happening on TSNN?

Webinar Marketing Services

We Can Promote Your Webinar to 100,000 Trade Show Professionals in the New Year

If you are interested in Increasing Attendees and Generating Qualified Leads we can help.

Ask us how: Contact Patrick Trappe or Arlene Shows

Social Media

Google Wave, Twitter and the Transformation of Event Marketing

By Bob Roan

Google Wave is the new application everyone seems to be discussing. Could it be used in the events industry? It is argued that Google Wave takes social media to the next step and allows for improved market research. It is also three dimensional allowing users to post a variety of documents, pictures and videos all in the same location.

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How Does Wikipedia Define Google Wave?

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Six Factors Driving B2B Social Media Marketing Adoption

By Chris Koch

Making social media a key part of your B2B marketing strategies should be a goal in the new year (for those of you who have not already done so.) Two main points which validate the logic behind this urgency are; your customers are becoming more active in social media and your competitors are adopting social media into their marketing strategies!

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Joining TSNN's LinkedIn Group helps you to network and stay informed with thousands of savvy Trade Show Industry professionals like yourself. Connect, learn and grow!

Discussions Posted Recently:

Sorry but in Media, Size does Matter
Some mavens of new media see a nirvana of social networks and small media entrepreneurs replacing big bad old media. The visions get romantic, with the media equivalent of microbrewers toppling the giants.

Top Shows of 2009
As the year is coming to the end, what do you see as the top shows for 2009 for both exhibitors and attendees? What made them so interesting and exciting?

Tweet with us! Submit your Tweets at #TSNN

Recent commentary:

Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com

Holiday Gift Giving

Could Unique Corporate Gifts Benefit the Bottom Line?

Impressions are important. The ones we choose to conduct business with should feel valued. Therefore, considering the strategy of giving unique corporate gifts to prospects, clients, and employees can further the company’s image, prestige and help the bottom line.

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Job Postings

Manager of Event Marketing, Senior
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Tradeshow Carpenter
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Tradeshow Project Mgr & Service Coordinators
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MeetingJobs.com

TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.

Click here to post your job or browse job board.

Featured Vendors

4AllPromos
40 Main Street
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Boston Convention Center
Two Copley Place, Suite 105
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617-867-8286

Make your own history in Boston!

With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.

The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The John B. Hynes Veterans Memorial Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.

Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!

ExpoCad
69 South LaSalle Street
Aurora, IL 60505
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GES Exposition Services
950 Grier Drive
Las Vegas, NV 89119
702-263-1500
Las Vegas Convention and Visitors Authority
3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
The Donald E. Stephens Convention Center
5555 N River Rd.
Rosemont, IL 60018
847-692-2220
vConference Online
Virtual
520-760-2400

Featured Events

ARA International Awards Market
Show Type: Tradeshow with Conference
Las Vegas Convention Center
January 7, 2010 - January 10, 2010
Catersource and Event Solutions
Show Type: Tradeshow with Conference
Las Vegas Convention Center
January 7, 2010 - January 10, 2010
Bridal Expo – Rosemont
Show Type: Conference
Donald E. Stephens Convention Center
January 31, 2010
World of Concrete Exposition
Show Type: Trade Show with Conference
Las Vegas Convention Center
February 2, 2010 – February 5, 2010
JF&A Jewelry, Fashion & Accessories Show
Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
February 18, 2010 - February 21, 2010
Our World – Underwater
Show Type: Trade Show
Donald E. Stephens Convention Center
February 19, 2010 – February 21, 2010
CGS - 2010 Chicago Golf Show
Show Type: Public Show
Donald E. Stephens Convention Center
February 26, 2010 – February 28, 2010

Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.

Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.

For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).