Best Practices
Targeting the Right People at your Exhibition or Trade Show
More than likely the Trade Show Organizer has done an effective job attracting a substantial amount of qualified attendees to the event your company will be exhibiting at. However, in addition to those pre-show efforts there is more to be accomplished. Find out where your bigger competitors have positioned themselves on the floor (and decide where you would like to be in relation to them), engage in social media efforts to connect before the live show and make sure your sales people are up to date on their training, pitches and marketing materials.
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Trade Show Design Tips
By Juliette Schmerler
President, Spectramedia
A well designed booth stands out from the rest. Keeping this concept in mind you should remember attendees are viewing your booth from a distance so using large-scale graphics and concise, minimal text makes sense. Viewers need to understand your messaging within seconds, and be captivated enough to want to stop. Understanding your space is also essential.
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Industry Updates
Successful Showing of CIA2009 Drew Approval From Satisfied Attendees
This conference gave valuable insights into the future of industrial business and wireless technologies.
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Kodak Dental Systems Wins Exhibition Stand Prize
Kodak Dental Systems were named winners of the best large-sized display at the Dental Showcase 2009. Vivid Interface picked winners in three categories, with Kodak taking the prize for the best large exhibition stand for its “impressive, welcoming and easily accessible” offering.
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Trends
Worlds Are Colliding
Because the digital world is colliding with the face to face world new opportunities for events are emerging. Some examples include improved technology, new formats, the ability to include more people and the option to extend meetings.
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What's Happening on TSNN?
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Contact John Rice at 617-201-7088 or jrice@tsnn.com to take advantage of this timely offer. Remember, we have unrivaled access to the Trade Show Industry.
Social Media
Build Your Business By Promoting Competitors
By Lisa Barone
It isn’t beneficial to ignore your competitors with all the new social media platforms around these days. What can you do to handle these competitors in a productive way that will benefit you? By opening doors to new alliances, potential partnerships and the knowledge that you make one another stronger. Get out there!
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Start the New Year off on a good foot by Joining TSNN's LinkedIn Group
This will help you to network and stay informed with over 2,400 knowledgeable Trade Show Industry professionals like yourself. Connect, learn and grow!
Discussions and News Posted Recently:
A new group dedicated to thinking differently about the conference of the future, what are your thoughts?
Do promotional products really work at trade shows? Tell us about your experiences.
Tweet with us! Submit your Tweets at #TSNN
Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com
Trade Show Giveaways
Success Story from Branders
By: Celine Benjamin
It is just a stuffed animal right? Wrong, the Illinois based company; K-Patents utilized this cute bear at one of their trade shows much to their business benefit. The company, which manufactures measuring instruments for liquid chemicals, wanted to emphasize the importance of always getting the right blend of chemicals. Its tagline, “Rest easy with K-Patents,” fit the teddy bear to a tee. It was a success and enhanced consumer trust in their company.
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Hand Sanitizers Rival Pens as the Most Popular Promotional Product and Trade Show Giveaway
Blame it on the swine flu but according to “The Advertising Specialty Institute” hand sanitizers are now one of the most popular logoed items that companies are giving away to clients and employees. Searches of the key words “hand sanitizers” by promotional products distributors via the Advertising Specialty Institute’s promotional products database jumped 439% for the period between October 2009 and October 2008. Only searches for pens - which for years have been the best-selling logoed product in the promotional products industry - were higher that period. In addition, searches for sanitizer products of all kinds jumped by triple digits this year.
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Job Postings
Director, Events & Marketing
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Consumables Product Manager Engraved Products
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Marketing Manager
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MeetingJobs.com
TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.
Click here to post your job or browse job board.
Featured Vendors
- 4AllPromos
- 40 Main Street
Centerbrook, CT 06409
866-732-3386
- APlasticBag.com
- 3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
- Boston Convention Center
- Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286
Make your own history in Boston!
With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.
The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The John B. Hynes Veterans Memorial Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.
Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!
- ExpoCad
- 69 South LaSalle Street
Aurora, IL 60505
630-896-2281
- GES Exposition Services
- 950 Grier Drive
Las Vegas, NV 89119
702-263-1500
- Las Vegas Convention and Visitors Authority
- 3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
- The Donald E. Stephens Convention Center
- 5555 N River Rd.
Rosemont, IL 60018
847-692-2220
- vConference Online
- Virtual
520-760-2400
Featured Events
- ARA International Awards Market
- Show Type: Tradeshow with Conference
Las Vegas Convention Center
January 7, 2010 - January 10, 2010
- Catersource and Event Solutions
- Show Type: Tradeshow with Conference
Las Vegas Convention Center
January 7, 2010 - January 10, 2010
- Bridal Expo – Rosemont
- Show Type: Conference
Donald E. Stephens Convention Center
January 31, 2010
- World of Concrete Exposition
- Show Type: Trade Show with Conference
Las Vegas Convention Center
February 2, 2010 – February 5, 2010
- JF&A Jewelry, Fashion & Accessories Show
- Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
February 18, 2010 - February 21, 2010
- Our World – Underwater
- Show Type: Trade Show
Donald E. Stephens Convention Center
February 19, 2010 – February 21, 2010
- CGS - 2010 Chicago Golf Show
- Show Type: Public Show
Donald E. Stephens Convention Center
February 26, 2010 – February 28, 2010
Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.
For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).
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