TSNN.com Newsletter

Commentary Offered By
Stephen A. Varraso | Group Director

Question:
What are the most strategic changes you see occurring in the Trade Show Industry for 2010?

Answer:
The Tradeshow industry is about to embark on a completely new business model as it relates to incorporating live events with virtual learning environments. The attendee/member is constantly looking into different channels for obtaining their continuing education. Live events are now being complemented with virtual programs that give the attendee/member access to live streaming of sessions and/or repurposed content. This is just another cost effective avenue for attendees/members to obtain their learning units, in our case CME. A few years back virtual conventions were considered as a potential threat to live meetings. We don’t see it as a threat, but rather another value-add for our attendee/member. Virtual programs may not be an additional lucrative revenue source show managers once thought, but the opportunity to engage our attendees/members through additional online CME offerings combined with social media are too promising to ignore.

The Editor’s at TSNN are polling your thoughts surrounding the virtual trend.

Click here to vote on our 5 question Linked In poll: http://polls.linkedin.com/p/74920/urkue

Cautious Optimism and Creative Thinking in 2010

From: www.conventions.net

Close to thirty-nine percent of meeting planners surveyed by “Association Meetings” believe that 2010 attendance at their largest meeting will be greater than at the largest show of 2009. Trade show organizers are looking to bring in the best possible audience with the smallest budget — and they're finding ways to leverage new technologies to stay in touch with exhibitors and attendees:
» Learn More

To predict 2020, hindsight from 2010

By Rob Lang

The key words describing the shift in Las Vegas are “diversification and connection.” The region leveraged its competitive advantage as a well-connected world city to radically diversify its economy. Now the city is targeting its next round of economic expansion.
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Top 10 Tips for Reducing Meetings Costs in 2010

From: PR Newswire

With what appears to be the worst of the recession behind us, many corporate meeting planners are still challenged with delivering quality meetings on reduced budgets. The overall goal still stands at doing meetings in a more cost effective way. See how a Chicago company is accomplishing this.
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One-Way Capitalism

From www.Forbes.com

Commentary and video from business visionaries on the Wall Street bailout and the asset management industry. How taxpayers got all the risk and little of the rewards from the stimulus package. How will this effect business practices in the future?
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Are you an Organizer that would like to be featured in the spotlight? Do you have an interesting story to submit? If so e-mail Arlene Shows, Editor at ashows@tarsus.com

Interested in advertising or sponsorship opportunities? If so e-mail John Rice, Sales Executive at jrice@tsnn.com


	January 2010