Industry Updates

Tarsus Group Acquires MTO Summits and MeetingTechOnline.com

As with all areas of commerce, technology is having a major impact on trade shows and events. As a result, education and awareness are increasingly critical to all stakeholders. With a growing portfolio of media properties focused on the trade show industry, The Tarsus Group will seize this growing need and continue their strategy of bringing buyers and sellers together with the recent acquisition of MTOSummit (www.MTOSummit.com) and the online resource MeetingTechOnline (www.MeetingTechOnline.com).

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Best Practices

The HUGE Mistake People Make with Email, and 7 Tips to Avoid It

By Keith Ferrazzi

Maximizing relationship development and ultimately team performance is what we are all after. Emailing your boss on a regular basis, providing a service with universal appeal and making emails as short as possible (fifty words or less) are all advised to yield revenue building results.

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Trade Show Technology

Will the Apple iPad help the Future of Virtual Events?

By Sheldon Senek

Will the new Apple iPad tablet lead us into new territory? It is too early to see how this new digital device will catch on, but it does bring the internet to us in a more interactive fashion which allows us to really touch the web pages with our hands and eliminate the mouse. What could this mean for virtual events, webinars and webcasts?

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Help the TSNN LinkedIn Group learn more about a trend occurring in our industry by participating in a 5 question poll;

Is there a virtual trend happening in the Trade Show arena?

Click here to vote on posted questions: http://polls.linkedin.com/p/74920/urkue

What's Happening on TSNN?

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How? Share your plans for 2010 with us and we’ll promote your event and/or services to the scores of Trade Show professionals that have been using our site since 1996.

What Plans?
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Contact John Rice at 617-201-7088 or jrice@tsnn.com to take advantage of this timely offer. Remember, we have unrivaled access to the Trade Show Industry - allow TSNN to be your Ultimate Event Resource...

Marketing Advice

Networking Do's And Don'ts

By Julie Ackerman Kaeli

Relationship building is a way to connect to your next business opportunity or job. Expert advice to consider when networking includes volunteering and joining committees because they offer potential networking vehicles. Prior to an event it is advised to verify who is attending and reach out to them. Determining whether the person you meet enhances or dilutes your brand is another helpful tip to keep in mind.

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Three Reasons to Promote your Brand's Emotional Experience

Using the proven insight that when developing your marketing communications (whether your brand is a product, service, destination or organization), the emotional experience of someone engaging your brand (instead of the functional or material attributes) leads to a higher success.

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Social Media

Companies Should Encourage Social Networking Among Employees

By Allen Adamson

Utilizing social media inside a company can help turbo-charge a brand. According to Allen Adamson, from Forbes.com "who" is increasingly trumping "what" as a crucial factor in brand success. As a result of the "see through" mentality of this digital world brands are becoming more personal. We communicate with them and they communicate back. Because of this, it's increasingly important that organizations have more than a set of guidelines to help employees deliver a brand experience that aligns with consumer expectations.

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Have you Joined TSNN's LinkedIn Group Yet?

This will help you to network and stay informed with over 2,500 knowledgeable Trade Show Industry professionals like yourself. Connect, learn and grow!

We invite you to participate in this ongoing discussion:

Where Are the Tradeshows and Business Expos?

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Trade Show Giveaways

Four Ideas for Eco Friendly Promotional Products

By: John Gill

Getting "greener" is the way to go for trade show giveaways and other promotional products as we all focus on company branding in 2010. Now more than ever businesses are aware of ecological impact. Sometimes taking the eco-friendly approach can be intimidating because it requires investing time and research in order to determine what "green" encompasses. Which products offer environmental consciousness along with promoting a positive image for a solid return on investment?

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Job Postings

Senior Product Marketing Manager
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Events Manager
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MeetingJobs.com

TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.

Click here to post your job or browse job board.

Featured Vendors & Venues

4AllPromos
40 Main Street
Centerbrook, CT 06409
866-732-3386
Adjuvant Expos
1904 Vintage Drive
Corinth, Texas 76210
972-499-7500
APlasticBag.com
3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
Boston Convention and Exhibition Center
Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286

Make your own history in Boston!

With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.

The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The John B. Hynes Veterans Memorial Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.

Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!

Exhibit Resources
7521 Exhibit Court
Raleigh, NC 27617
919-832-4700
1-800-444-1858
ExpoCad
69 South LaSalle Street
Aurora, IL 60505
630-896-2281
GES Exposition Services
950 Grier Drive
Las Vegas, NV 89119
702-263-1500
Las Vegas Convention and Visitors Authority
3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
The Donald E. Stephens Convention Center
5555 N River Rd.
Rosemont, IL 60018
847-692-2220
vConference Online
Virtual
520-760-2400

Featured Events

World of Concrete Exposition
Show Type: Trade Show with Conference
Las Vegas Convention Center
February 2, 2010 – February 5, 2010
JF&A Jewelry, Fashion & Accessories Show
Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
February 18, 2010 - February 21, 2010
Our World – Underwater
Show Type: Trade Show
Donald E. Stephens Convention Center
February 19, 2010 – February 21, 2010
CGS - 2010 Chicago Golf Show
Show Type: Public Show
Donald E. Stephens Convention Center
February 26, 2010 – February 28, 2010
Assn. of Legal Administrators 2010 Annual Conf. & Exposition
Show Type: Tradeshow with Conference
John B. Hynes Veterans Memorial Convention Center
May 3, 2010 - May 6, 2010
TS2 2010
Show Type: Tradeshow with Conference
Boston Convention & Exhibition Center
July 13, 2010 - July 15, 2010
Visions: The Women's Expo
Show Type: Trade Show
Dallas Market Hall
August 29, 2010 – August 30, 2010

Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.

Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.

For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).