Best Practices

Hiring a Trade Show Presenter

The goal of every trade booth is to generate leads and to educate the attendee about your company’s service or product. A Trade Show Presenter is a tactician who understands communication and utilizes their skills to acquire the largest number of attendees in front of your trade show booth. What message is your company trying to convey and what kind of qualified potential client are you trying to draw in?

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If You’re Just Getting Started, Read On…

A trade show veteran offers his experience and tips for participating in a trade show effectively. Understand how to best prepare, participate in and follow up after your show.

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Trade Show Technology

Emerging Technology: Virtual Events

Online 3D environments are on the rise. According to Market Research Media Ltd, (a leading market and technology research company) the worldwide virtual conference market is forecasted to grow at a compound annual growth rate (CAGR) of 56% between the period of 2010 and 2015. In recent estimates made the worldwide virtual conference and trade show market is predicted to reach $18.6 billion encompassing this same five year period.

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What's Happening on TSNN?

A Recommended Complimentary Webinar:

Want to grow your business without adding overhead?
Ramp up your business without adding staff?
Like to be able to systemize your business and prepare for an upturn?

If any of the above questions apply to you,
consider joining this no-cost webinar on March 4 at 1pm...

Innovation in Exhibiting – Do you have the Right Tools?

You’ll learn strategies to:

  • Make staff 30% more efficient
  • Decrease the amount of time performing repetitive tasks
  • Keep all of your exhibiting costs and expenses in one place
  • Launch a pre-emptive strike against Murphy’s Law
  • Keep event-related documents in one place …and in their original format (Word, Excel, PDF, etc.)
  • Generally streamline the exhibiting process – keeping what sanity you have.

Management of a successful event must be one of the most complex project management tasks in business: Multiple suppliers, tight time pressures and countless moving parts.

Take part in this valuable seminar by registering at no cost today.

Brought to you by:

Marketing Advice

Marketing Ecology 101: If You Overfish The Waters Your Audience Will Grow Scarce

What is the length of time typically between establishing first contact with a potential customer to closing the deal in a sales cycle? Educate yourself with five ways you can avoid “over fishing” your audience and lead yourself to a black bottom line.

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Web Help

Ten Steps You Can Take to Improve Your Web Analytics Program – Part 1

When used properly, a web analytics tool can provide you with the data you need to make decisions regarding web strategy, content, layout, usability, applications, paid media, referral partners, and personalization. If the goal of your website is to generate sales or leads, the bottom line is the conversion of visitors to customers.

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Social Media

6 Ways To Create Opportunities on LinkedIn

By Lisa Barone

The strength of LinkedIn is increasing and growing. There are plenty of opportunities for small business owners to leverage LinkedIn to build traffic, branding, authority and even their contact lists. Sharing content, completing market research and establishing expertise are a few ways to use and create opportunities with this popular social media tool.

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Have you Joined TSNN's LinkedIn Group Yet?

This will help you to network and stay informed with 2,600 knowledgeable Trade Show Industry professionals like yourself.

Connect, learn and grow!

Tweet with us!

Submit your Tweets at #TSNN

Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com

Trade Show Giveaways

How To Get The Best Promotional Items and Printed Promotional Products

The number of businesses offering promotional items and printed promotional goods has grown significantly in recent years. Taking a look at history tells us about the effectiveness of branding. The earliest use of promotional items as commemorative products is thought to be the 1789 US election of George Washington. Promotional items were also used in association with commemorative occasions such as Queen Elizabeth’s Coronation in 1953.

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Job Postings

Project Manager, Meeting Planning
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Senior Graphic Design Specialist
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MeetingJobs.com

TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.

Click here to post your job or browse job board.

Featured Vendors & Venues

Adjuvant Expos
1904 Vintage Drive
Corinth, Texas 76210
972-499-7500
APlasticBag.com
3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
Boston Convention and Exhibition Center
Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286

Make your own history in Boston!

With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.

The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The John B. Hynes Veterans Memorial Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.

Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!

Exhibit Resources
7521 Exhibit Court
Raleigh, NC 27617
919-832-4700
1-800-444-1858
ExpoCad
69 South LaSalle Street
Aurora, IL 60505
630-896-2281
GES Exposition Services
950 Grier Drive
Las Vegas, NV 89119
702-263-1500
Las Vegas Convention and Visitors Authority
3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
Morgantown Event Center
Three Waterfront Place
Morgantown, WV 26501-5958
304-581-2810
Promotions Depot
P.O. Box 672
Melville, NY 11747
1-888-776-6660
The Donald E. Stephens Convention Center
5555 N River Rd.
Rosemont, IL 60018
847-692-2220
Trade Show Internet
10 Capra Way, Suite 205
San Francisco, CA 94123
1-866-385-1504
vConference Online
Virtual
520-760-2400

Featured Events

JF&A Jewelry, Fashion & Accessories Show
Show Type: Trade Show with Conference
Donald E. Stephens Convention Center
February 18, 2010 - February 21, 2010
Our World – Underwater
Show Type: Trade Show
Donald E. Stephens Convention Center
February 19, 2010 – February 21, 2010
CGS - 2010 Chicago Golf Show
Show Type: Public Show
Donald E. Stephens Convention Center
February 26, 2010 – February 28, 2010
Assn. of Legal Administrators 2010 Annual Conf. & Exposition
Show Type: Tradeshow with Conference
John B. Hynes Veterans Memorial Convention Center
May 3, 2010 - May 6, 2010
TS2 2010
Show Type: Tradeshow with Conference
Boston Convention & Exhibition Center
July 13, 2010 - July 15, 2010
Visions: The Women's Expo
Show Type: Trade Show
Dallas Market Hall
August 29, 2010 – August 30, 2010

Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.

Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.

For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).