TSNN.com Newsletter

Commentary Offered By
Mary Larkin | Group Vice-President & Publisher

The Informer: How are you looking to extend your tradeshow brand before and after your event?

Ms. Larkin: We extend our brand throughout the year with our various shows and e-media products. We have branded the seafood franchise as well as the individual events so our show logo is easily recognizable and – instead of having to reintroduce our event brand to the marketplace every year, we run multiple events, with a consistent brand, world-wide and year-round. We also diligently extend branding to our e-media products, so branding occurs every day via newsletters. Lastly, we keep abreast of media trends and implement branding in a way that doesn’t tie up soft costs in a medium that might not connect with our audience.

As Group Vice President, Mary Larkin oversees All Things Organic™, Diversified's US integrative healthcare portfolio and Diversified's international portfolio of seafood tradeshows and online reporting, including the European Seafood Exhibition/Seafood Processing Europe, the International Boston Seafood Show/Seafood Processing America, the Mediterranean Seafood Exhibition/Seafood Processing Mediterranean, SeaFood Business magazine and SeafoodSource.com. Ms. Larkin has also been in charge of the International Boston Seafood Show and the European Seafood Exhibition/Seafood Processing Europe at various points in her career.

Business Cards 2.0

From: From Forbes.com

"If you rely on a business card and the person moves on, you'll get nothing but a bounced e-mail." Frustrated with the limitations of paper, experimentation with digital conduits to exchange contact information is underway. Entrepreneurs, in turn, are racing to develop Web sites and mobile software that ease the process. Alternative tools to exchange information at tradeshows have been around a while, but are evolving and morphing at an ever-increasing clip – from pictorial barcodes to smart belt buckles.
» Learn More

EXHIBITOR2010 Survey: More Spending On Exhibits Than Shipping

From: Skyline

EXHIBITOR Magazine’s 2010 Economic Outlook Survey aims to “quantify trends in corporate spending on trade shows for the coming year.” In other words, do exhibitors feel safe enough to resume spending on trade shows, or not? Here’s a sneak peak at an as-yet unpublished survey addressing this question.
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D.C. Convention Center Agency sues in Proposed Hotel Project

From: Washington Post

The Washington Convention and Sports Authority filed a lawsuit and added even more complexity (this on top of previous lawsuits) to the construction of a multi-million dollar hotel at the Convention Center. According to the news release “the defendants ‘unlawfully attempted to extort concessions from Marriott Hotel Services Inc. in connection with the Wardman Park Hotel’.”
» Learn More

Green trade shows are starting to feel recycled

From: Los Angeles Times

Nationally, at least 40 annual shows claim some sort of green focus, with many more local variations, according to TradeshowWeek’s Stephanie Corbin. And despite the turbulent economy, experts said a surprising number are thriving, helped by investments, government incentives and publicity. But there are so many green claims that “even the most gung-ho of eco-mongers claim to suffer conference overload.”
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Are you an Organizer that would like to be featured in the spotlight? Do you have an interesting story to submit? If so e-mail Arlene Shows, Editor at ashows@tarsus.com

Interested in advertising or sponsorship opportunities? If so e-mail John Rice, Sales Executive at jrice@tsnn.com


	February 24, 2010