Event Marketing

Face the Facts

Recent results within the event industry prove why utilizing this face to face platform competes hard against television, turbo powers brand engagement for consumers, breeds knowledge and builds contacts.

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Trade Show Technology

Recommended Event:

MTO Summit Chicago 2010

March 24-25, 2010

The premier educational event for technology buyers and sellers in the meetings industry

About the MTO Summit Conference
The MTO Summit Chicago will take place March 24-25, 2010 at the Hyatt Regency O'Hare. The MTO Summit will provide top-notch education sessions and social media workshops, informal networking, panel discussions, and direct introduction to technology suppliers.

Highlights include:

  • Featured technologies that can help you gain and retain attendees and overcome the financial challenges faced by you and your customers
  • Interactive "how-to" workshops for real-world tips and tricks
  • Social media and Web 2.0 expert speakers
  • A single event to help cut through the clutter

Use the TSNN newsletter promotional code "tsnngroup" and reduce your registration fee to $99.00 today!

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Hybrid Trade Shows: Combining the Physical and Virtual

By Joerg Rathenberg, Senior Director of Marketing, Unisfair

According to a 2009 corporate travel survey by the Association of Corporate Travel Executives (ACTE), 33 percent of the 131 organizations surveyed indicated they would be spending less on travel in the coming year. Virtual events offer a nice alternative and an economically and environmentally sound option to bring thousands of attendees to trade shows and conventions. What encompasses a virtual event?

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What's Happening on TSNN?

Last Call Invite for a Complimentary Webinar:

Join us Thursday to examine innovative ways tradeshow professionals are addressing overhead and keeping costs and complexity at a bare minimum.

On March 4 at 1pm EST
Chris Lamb, seasoned veteran from a leading Australian exhibit house and tsnn.com will present:
"Innovation in Exhibiting – Do you have the Right Tools?"

We'll discuss strategies to:

  • Make staff more efficient
  • Keep all of your exhibiting costs and expenses in one place
  • Launch a pre-emptive strike against Murphy's Law
  • Keep event-related documents in one place
  • Generally streamline the exhibiting process – keeping what sanity you have.

Running a successful event is one of the most complex project management tasks in business: Multiple suppliers, tight time pressures and countless moving parts.

Take part in this valuable seminar by registering at no cost today.

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Industry Updates

More New Buyers & Big Retailers, Plus Active Order-Writing at Off Price February Show

"I had the best single day ever at an Off Price Show, and I've been doing the show for 10 years," said Jerry Paley of Vine Products in West Haven, CT. The February Off Price Show was very successful with a 3% increase in attendance consisting of 10,200 retailers and merchandisers and an 8% rise in exhibitors and booths. Additionally, over 80% of the exhibition space for the August 2010 Off Price has already been booked.

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Aerospace Week to Connect Aviation Professionals With Suppliers To Enhance Inflight Experience

"Middle East airlines have led the world in cabin and product innovations and it is vital that they continue to do so," said Patrick Brannelly, Emirates Airline's Vice President Passenger Communications & Visual Services. Aerospace Week, held in March and operated under the Tarsus Group plc, will consist of a wide variety of cutting-edge designs, innovations, speakers and workshops. More than 80 airlines have registered and there should be more than 6,000 attendees.

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Social Media

Six Questions for 100 Metrics

What are some questions you should be asking yourself when measuring the impact of your company's Social Media use? Keep in mind who your customers are and what type of discussions they are participating in. Think about their geographical location and what the "buzz" was about!

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Advanced Strategies for Social Media Marketing

Remember that Social Media should be a part of the whole marketing plan and not separated. It takes time to fully integrate these tools. Isn't it time to stop making excuses for not using Multimedia?

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Have you Joined TSNN's LinkedIn Group Yet?

This will help you to network and stay informed with 2,600 knowledgeable Trade Show Industry professionals like yourself.

Connect, learn and grow!

Tweet with us!

Submit your Tweets at #TSNN

Have you recently attended a great event recently? Do you have an announcement you would like us to Tweet about? Let us know by e-mailing dbushmakin@tarsus.com

Trade Show Giveaways

How Many Promotional Products Should I Order?

Promotional products are one of the easiest ways to market a company, but how do you know how many items to order? Remember to keep your audience, duration of the campaign and budget in mind.

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Job Postings

Tradeshow and Events Coordinator
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Sales Engineer / Account Manager
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MeetingJobs.com

TSNN has partnered with MeetingJobs.com to bring you the meeting industry's most comprehensive job search website. The goal is to more effectively put hiring officials and job candidates together. MeetingJobs.com posts between 40-60 new meeting planner jobs per month and receives between 7,000-9,000 hits per day from qualified meeting planners seeking open positions.

Click here to post your job or browse job board.

Featured Vendors & Venues

Adjuvant Expos
1904 Vintage Drive
Corinth, Texas 76210
972-499-7500
AllPoints Research, Inc.
200 West First Street Suite 100
Winston-Salem, NC 27101
336-896-2200
APlasticBag.com
3741 Merced Dr.
Unit# F1
Riverside, CA 92503
877-992-2247
Boston Convention and Exhibition Center
Two Copley Place, Suite 105
Boston, MA 02116-6501
617-867-8286

Make your own history in Boston!

With two world-class convention centers, Boston is revolutionizing the event experience - giving planners more flexibility and access to more qualified attendees than any city in North America.

The Boston Convention & Exhibition Center provides more space and state-of-the-art technology for events of historic proportions. The John B. Hynes Veterans Memorial Convention Center is in the heart of Boston's famous Back Bay neighborhood, connected to great hotels and unlimited shopping. And don't forget about our growing inventory of 35,000 hotel rooms, fastest airport-to-convention center travel times in the country, and award-winning customer service.

Schedule your site visit of Boston today. Call 877-393-3393 or visit www.AdvantageBOSTON.com to see Boston's advantages for yourself!

Exhibit Resources
7521 Exhibit Court
Raleigh, NC 27617
919-832-4700
1-800-444-1858
ExpoCad
69 South LaSalle Street
Aurora, IL 60505
630-896-2281
GES Exposition Services
950 Grier Drive
Las Vegas, NV 89119
702-263-1500
Las Vegas Convention and Visitors Authority
3150 Paradise Road
Las Vegas, NV 89109
702-892-0711 or 877-847-4858
Morgantown Event Center
Three Waterfront Place
Morgantown, WV 26501-5958
304-581-2810
Promotions Depot
P.O. Box 672
Melville, NY 11747
1-888-776-6660
The Donald E. Stephens Convention Center
5555 N River Rd.
Rosemont, IL 60018
847-692-2220
Trade Show Internet
10 Capra Way, Suite 205
San Francisco, CA 94123
1-866-385-1504
TWENTYth
340 Hamilton Park Dr.
Roswell, GA 30075
404-246-6659
vConference Online
Virtual
520-760-2400

Featured Events

MTO Summit 2010 Chicago
Show Type: Conference
Hyatt Regency O'Hare
March 24, 2010 - March 25, 2010
F&B at G2E- Global Gaming Expo
Show Type: Tradeshow
Las Vegas Convention Center
April 17, 2010 - April 17, 2010
Assn. of Legal Administrators 2010 Annual Conf. & Exposition
Show Type: Tradeshow with Conference
John B. Hynes Veterans Memorial Convention Center
May 3, 2010 - May 6, 2010
International Restaurant Show
Show Type: Tradeshow with Conference
Las Vegas Convention Center
June 27, 2010 - July 1, 2010
TS2 2010
Show Type: Tradeshow with Conference
Boston Convention & Exhibition Center
July 13, 2010 - July 15, 2010
Visions: The Women's Expo
Show Type: Trade Show
Dallas Market Hall
August 29, 2010 – August 30, 2010

Event Organizers seeking more ideas on best practices for their events can access TSNN's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.

Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Arlene Shows, tsnn.com online editor.

For advertising and sponsorship opportunities on TSNN, please contact John Rice (617-201-7088).