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Show organizers looking for promotional ideas to drive traffic to their websites can learn from Exton, PA based Sartomer Company, who recently opened registration for their 5th Annual Sartomer Pro Football Experts Club. Each week, participants predict the winners of 11 featured NFL games with weekly and grand prizes awarded to the top finishers. Prizes include autographed mini-helmets from top NFL stars, gift certificates to NFLShop.com, executive tabletop football games and autographed jerseys from current stars or legends. Throughout the season, the contest site provides customers with links to key areas of Sartomer's website, including a registration page where visitors can sign up to receive a free New Product Alert e-newsletters, order free product samples, or request technical support. For more information, visit www.sartomer.com.

The Grand Opening Ceremony for Chicago's McCormick Place West building featured a ribbon-cutting ceremony and tours of the building for the 500 in attendance, including Chicago Mayor Richard M. Daley. Cirque Shanghai, a world-renowned Chinese acrobatic troupe, also performed. The $882 million facility offers 470,000 square feet of exhibition space and 250,000 square feet of meeting space in 61 rooms. Completed eight months early and on budget, the West Building will target small- to mid-size shows. More than 75 events are already booked. For further information, contact Meghan Risch, Chicago Convention & Tourism Board at 312.567.8540.

The 2007 TS˛ Conference and Exposition - THE Industry Event for Exhibit and Event Professionals, held its 3rd Annual TS˛ Block Party at the National Music Center and Museum Foundation located across the street from the show venue - the Washington DC Convention Center. The networking party for party planners featured a Latin Quarter complete with moving lights, vertical buffets of Latin Cuisine and a Latin Jazz band; a Dance Studio with a disco ball and a DJ; a Martini Bar and Vintage Piano Lounge; and an Asian Club with conveyor belts of sushi; and a Candy Land of desserts.

In his new article "Working Your Trade Show Booth," Barry Thomsen recommends that exhibitors videotape their booth in action so that they can review it after the show in order to make changes and adjustments for their next event, as well as get feedback from their staff. Thomsen is publisher/editor of the Small Business Idea-Letter and author of the book When The Shit Hits The Fan: How to Keep Your Business Afloat for More Than a Year. For more information about Barry Thomsen, email him at idealetter@aol.com.

In their July 25th eNewsletter, The Marketing Sherpa reported that 64% of decision makers are viewing carefully crafted emails and eflashes on their BlackBerrys and other mobile devices. In most cases, the email being viewed by these decision makers "looks downright awful." For more information on addressing this key challenge, go to https://www.marketingsherpa.com/barrier.html.

Featured Suppliers

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Downing Displays
550 TechneCenter Drive
Milford, Ohio 45150
800-883-1800
Exhibit Trader.com
4514 Cole Avenue, Suite 600
Dallas, TX 75205
214-559-7115
Professional Exhibits & Graphics
1188 Bordeaux Drive
Sunnyvale, CA 94089
408.734.3600
Promotional Merchandise USA
16985 West Bluemound Road, Suite 210
Brookfield, WI 53005
262-754-6920
Promotions Depot
P.O. Box 672
Melville, NY 11747
888-776-6660
Stevens Exhibits/Displays, Inc.
3900 S. Union Ave.
Chicago, IL 60609
773-523-3900
Video Massage Chairs
118 Locust
Street Garden City, NY 11530
866-933-5550

Featured Events

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Off-Price Specialist Show
Show Type: Public Show
Sands Expo & Convention Center, Las Vegas
August 24, 2007 - August 28, 2007
Visions: The Women's Expo
Show Type: Public Show
Dallas Market Hall, Dallas
August 25, 2007 - August 26, 2007
NAHC 26th Annual Mtg. & Home Care & Hospice Expo
Show Type: Public Show
Hyatt Regency at Colorado Convention Center, Denver
Oct. 6, 2007 - Oct. 10, 2007
Educational Institutions Payroll Conference
Show Type: Conference
Gaylord Opryland Texas Resort & Convention Center, Grapevine
Oct. 14, 2007 - Oct. 17, 2007
Learning Annex Real Estate & Wealth Expo
- w/Trump Chicago 2007
Show Type: Public Show
Donald E. Stephens Convention Center, Chicago
Oct. 27, 2007 - Oct. 28, 2007
NRF's 96th Annual Convention & Expo - Retails Big Show
Show Type: Public Show
Jacob K. Javits Convention Center, New York
Jan. 13, 2008 - Jan. 16, 2008
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