Latest Ideas for (personalised)
After a busy holiday season filled with an exhausting amount of cards and gift baskets from vendors, this editor received a card on Martin Luther King Day from Chicago-based law firm AzulaySeiden. Representing several associations and non-profits, the group's card included a quote from 1998 Nobel Peace Prize winner John Hume and a list of community organizations they support in recognition of the holiday. The card ends with "Please join us by supporting similar organizations in your community."
London-based Tarsus Group plc announced the hiring of successful publishing entrepreneur RD Whitney to head business development for Caroo Media, the company's online marketing division. In addition to driving new business for Caroo's growing portfolio of products, Whitney will focus on developing new opportunities for onrec.com, an online recruiting resource that also has trade shows in the UK and USA. Prior to Tarsus, RD spent 8 successful years in leadership roles at Kennedy Information. As Vice President and General Manager, RD was a key player in helping investors transform the company from a small, family-owned publishing business into a rapidly growing, diverse media platform that attracted the attention of acquiring companies and resulted in a sale to the Bureau of National Affairs (BNA) for over $47 million.
Greener Vegas is committed to keeping recyclable materials out of our landfills. They focus on promoting a "Green" lifestyle and facilitating environmentally friendly initiatives in the city of Las Vegas. They utilize their website to bring attention to green efforts that are being made by local business and community. The organization is working along with the convention industry, associations, and local contractors to be a designated charitable institution for excess recyclable materials at the completion of conventions. They also are implementing a plastic ID badge recycling initiative. Greener Vegas utilizes revenues to further "green" education throughout the community. They will be providing recycling services for the Off-Price Specialist Show at the Sands Expo & Convention Center during Fashion Week in February. For more information, visit www.greenervegas.org.
The Marketing Sherpa's recent enewsletter gives a report called How to Market With Your Enemy - 6 Strategies to Form a Profitable Partnership With a Longtime Competitor. The report involves six strategies a marketer took who climbed into bed with a longtime opponent. By focusing on the agreement, they've seen a 200% boost in new business. For more information, visit www.marketingsherpa.com.
Wayne, Pennsylvania-based Lead Generation Solutions has an article called Not All Trade Shows are Created Equal that was published in the April 27, 2007 issue of the Philadelphia Business Journal. The article reports that 80% of trade show leads are not followed up on. "If you look at how most companies allocate their personnel and financial resources it is not surprising." To learn more about confronting this challenge, visit www.leadgenerationsolutions.com.
Event Organizers seeking more ideas on best practices for their events can access tsnn's enewsletter archive at http://www.tsnn.com/newsletter_archive.asp.
Do you have a story on a new and/or best practice that garnered successful results for your event? Whether it's sales and marketing, operations, customer service or any new idea that can benefit your peers in the industry, WE WANT TO KNOW! Send your ideas, stories or press releases to Don Browne, tsnn.com online editor, at dbrowne@tarsus-inc.com.
Featured Suppliers
- Attendee Interactive, LLC
- 10281 Baltimore National Pike
Suite 201
Ellicott City, MD 21042
410-480-8148 - Bagwell Marketing
- 13211 Deer Run Trail
Dallas, TX 75243
866-281-8830 - Downing Displays
- 550 TechneCenter Drive
Milford, OH 45150
800-883-1800 - Exhibit Surveys, Inc.
- 7 Henrickson Ave
Red Bank, NJ 07701
512-635-7477 - Stevens Exhibits/Displays, Inc.
- 3900 S. Union Ave.
Chicago, IL 60609
773-523-3900
Featured Events
- National Association for Home Care & Hospice Private Duty Conference & Exposition
- Show Type: Tradeshow
Pointe Hilton Squaw Peak Resort, Phoenix
Jan. 27, 2008 - Jan. 29, 2008 - A New You
- Show Type: Public Show
Dallas Market Hall, Dallas
Apr. 4, 2008 - Apr. 6, 2008 - National Association for Home Care & Hospice Financial Management Conference & Exposition
- Show Type: Tradeshow with Conf.
Mandalay Bay Resort and Casino, Las Vegas
July 16, 2008 - July 18, 2008 - Visions: The Women's Expo
- Show Type: Public Show
Dallas Market Hall, Dallas
August 23, 2008 - August 24, 2008
